On September 14th, photographer Nigel Barker and the Adorama team attended the Cynthia Rowley Fashion Show as part of New York Fashion Week 2022 to announce the start of the Adorama Sony A7 IV Giveaway. Read on for details and how to enter.
The Event
At Wagner Park in New York City, Nigel Barker sat front row with the Sony A7 IV in hand to capture the models as they walked down the outdoor runway. He was able to capture all of the action with just the camera and Sony FE 24-70mm f/2.8 GM II Lens. Now, Nigel and Adorama want one lucky winner to experience this camera for themselves.
The Sony A7 IV Camera
You can expect superb image quality with the Sony A7 IV thanks to its full-frame 33MP Exmor R back-illuminated CMOS sensor that delivers fast transmission speeds and faster analog-to-digital (AD) conversion. It also has 15 stops of dynamic range and increased autofocus (AF) speed over its predecessor. The AF utilizes AI-based, real-time tracking that can follow the eyes and face of any person, animal, or bird.
What’s more important in fashion photography than perfectly capturing your model? The Sony A7 IV has a built-in Soft Skin Effect in four level settings (OFF, LO, MID, and HI). This effectively reduces the appearance of wrinkles, blemishes, and dull-looking areas while also emphasizing the eyes and mouth.
If you’re looking to transition back and forth between photo and video, this camera is also readily prepared. Its 33MP resolution allows you to oversample in 7K, creating sharp and crisp 4K video. It also supports S-Cinetone to capture cinematic footage. This enhanced color science feature is usually only available in Sony’s cinema line, such as the FX9, FX6, and FX3. Pair it with the 24-70mm lens and there’s no limit to what you can capture.
Don’t just take our word for it. Read Renan Ozturk’s review of the Sony A7 IV for more information.
The Giveaway
You can enter for the chance to win the Sony A7 IV Camera and Sony FE 24-70mm f/2.8 GM II Lens by following these simple steps:
- Like this Instagram post.
- Follow @Adorama and @NigelBarker on Instagram.
- Post your best fashion photo to your Instagram account.
- Make sure to tag @Adorama and @NigelBarker in your post(s).
No purchase necessary. Void where prohibited. This is open to U.S. residents only. You must be 18 and older to enter. Submission deadline September 27th, 2022 11:59 pm EST. The winner will be selected by Nigel Barker and announced on September 29th.
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Do you need some inspiration? Check out Tips for Fashion Photography with Lindsay Adler to get started.
