Elmsford, NY – October, 2009 – Mamiya, synonymous with professional photography, has introduced a new 22MP, 36x48mm digital camera selling for $9,995. The Mamiya DM22, slated for November delivery, is the perfect choice for photographers when 35mm-sized DSLRs are not good enough. In fashion work, studio product photography, industrial/scientific or other demanding photographic specialties, medium format photography is in many people’s eyes hands-down the winner over 35mm-based digital. The DM22 is the affordable way to achieve that superiority.
“For years, many professional photographers have been relegated to consumer-like DSLR systems, simply due to the high cost of recognized pro-level digital equipment,” says Mamiya Product Marketing Manager Mike Edwards. “This new camera features a premium-quality 22 megapixel sensor, and true 16bit/channel RAW files, resulting in richly detailed images that leave a vibrant and lasting impression for both the photographer and client. We recognize photographers’ need to deliver exceptional quality photographs, along with an impression of professionalism, which a 35mm-sized DSLR cannot present. Files can be processed using either of the included software solutions: Capture One™ by Phase One or Leaf Capture™, or photographers can choose to use Adobe Lightroom™ (not included) allowing the widest variety of professional processing software options available. This is definitely an opportunity to put the finest technology to work at a most affordable price.”
The new camera has an estimated street price of $9,995. It’s being introduced at the same time as the Mamiya DM28, with a street price of $14,990. Both cameras come with the sharp Mamiya 80mm f/2.8 D Series lens, focal plane shutter, and are fully compatible with any Mamiya AF focal plane series lens. In addition, they can be used with older 645MF and Hasselblad lenses (via #310-244 adapter), both in stop-down mode.
Both the DM22 and DM28 feature Mamiya’s new Guaranteed Trade-Up Program, which offers purchasers of new Mamiya digital products the peace of mind of knowing they can safely choose the right product for their specific needs.
The DM22 features a 48x36mm sensor, 5356×4056 pixels, and an ISO range of 25-400. The RAW file is the Mosaic format, HDR-type, with 16 bits/channel and a dynamic range of 12 f/stops. Image storage is either on a CF card or via FireWire™. The DM28 is identical except its sensor is 44x33mm, 6144×4622 pixels, and an ISO range of 50-800.
Mamiya DM22/DM28 specifications
DM22/DM28
Price: $ 9995/$ 14,990
Sensor size: 48 x36mm/44 x 33mm
Camera Type: M645AFDIII
Resolution
• 22 megapixels
• 5356 x 4056
• 28 megapixels
• 6144 x 4622
LCD: 3.5″ (6 x 7cm)
Sensitivity: ISO 25-400/ISO 50-800
RAW file attributes
• File Type : Leaf Mosaic HDR-type
• Color Depth : 16 bits/channel
• Dynamic Range : 12 f-stops
RAW file compatibilty
• Capture One
• Leaf Capture
• Adobe Lightroom (v2 or newer)
• Adobe Photoshop
Storage
• CF Card (Portable Mode)
• FireWire 800 (Tethered Mode)
• Optional Camera Interfaces
• Mamiya RZ67 ProIID
• 4×5 Graflock
Compatible lenses
• Fully compatible with Mamiya AF focal plane series lenses
• Compatible with Mamiya 645 MF lenses without adapter (stop down mode)
• Compatible with Hasselblad V-series lenses (stop down mode via optional Mamiya #310-244 adapter)
