Enschede, The Netherlands, April 16, 2010. Just four weeks ago, The Impossible Project announced the successful outcome of its mission to re-produce a new instant film for traditional Polaroid cameras and presented the PX 100 Silver Shade film for Polaroid SX70 cameras.
Today Impossible is already releasing its next new film material: the PX 600 Silver Shade. „This is another major step into the bright future of analog Instant Photography“, says the founder of The Impossible Project, Florian Kaps. The PX 600 is a high definition integral film featuring beautifully detailed monochrome characteristics. It is astonishingly precise and sharp, and exactly what millions of hungry Polaroid 600 cameras worldwide are waiting for.
While the previously released PX 100 Silver Shade may be considered to be more of an artistic material for the professional user, the new PX 600 Silver Shade film prooves to be a much more convenient product for everyday use. “The new masterpiece of the Impossible labs in Enschede is a highly astonishing material that will zoom all the lovers of Polaroid cameras back into the good old days when every single shot was a wonderful exciting instant adventure”, Kaps describes the potential of the new monochrome material.
The PX 600 Silver Shade film will be available on http://www.the-impossible-project.com as well as at selected retail partners. Launch events will be held on April 22 at Chandal in Barcelona, on April 24 at The Photographers’ Gallery in London and on April 30 in the SofortBildShop Berlin. April 30 will also mark the opening day of The Impossible Project’s Space in New York City.
Beyond that the Impossible team of the factory in Enschede has more good news: development of the color material is making great progress and the first color film material with 100 ASA will presumably be released in June 2010.
The above is an unedited press release provided by The Impossible Project.
