The following are unedited press releases provided by Fujifilm North America Corporation.
Fujifilm. Expand the World of Imaging
At PMA 2010 Fujifilm Technology, Market Insight and Commitment to Photography Mean Expaned Opportunity for Photo Retailers
Valhalla, NY, February 02, 2010 – FUJIFILM North America Corporation is showcasing a broad spectrum of imaging solutions at the PMA 2010 Annual Convention and Trade Show under its banner, “Fujifilm. Expand the World of Imaging”. Fujifilm continues to create unique and innovative imaging products and solutions that can help its customers to generate more revenue and expand the imaging market place.
“Fujifilm is a company that consumers and businesses trust for exceptional quality – and look to for innovation. Over the course of more than 75 years, Fujifilm has developed a strong brand and we have built our reputation for quality in photo imaging. And we have continued to invest in our commitment to the culture of photography,” said Ray Hosoda, President, FUJIFILM Holding America Corporation and President and CEO, FUJIFILM North America Corporation. “At PMA 2010 we are proud to demonstrate for our customers, the broadest portfolio of photo imaging products and services of any company. A visit to the Fujifilm exhibit will present the technologies and solutions that we believe are essential for our customer’s success, such as our new dry printing technology, retail photo printing solutions, and new and innovative photo capture technology like our 3D Photo System and cameras featuring our award-winning EXR technology and Fujinon optics.”
Fujifilm will showcase its complete line up of photo imaging offerings at PMA 2010 in exhibit booth 3101. A summary of those offerings appears below.
Expanding the World of Picture Taking
FinePix Digital Cameras
Fujifilm’s line up of FinePix digital cameras this year boasts a wide range of category-leading features thanks to the company’s award-winning EXR technology and Fujinon optics. Fujinon lenses are acclaimed by photographers, broadcasters (as the world’s leading manufacturer of television camera lenses) and industrial users across the globe. Fujinon lenses are also used in orbital satellites to capture high-resolution photos of the surface of the moon. Fujifilm has produced a roster of cameras that feature high-powered wide-angle zoom lenses, face recognition, HD movie capture, image stabilization, 3D imaging and a first this year, “pet detection” technology that recognizes the features of dogs and cats. The 2010 FinePix models sport sleek design features, an engaging color mix, and enhanced user features such as a touch screen with an interactive graphic user interface on one model. An optional HD player accessory is compatible with the complete 2010 FinePix line of cameras for output of HD stills & movies to an HD television.
At PMA 2010, Fujifilm introduces FinePix F80EXR, a compact digital camera that combines intuitive use with the most advanced features, including Fujifilm’s award-winning EXR technology. Among its many features, the camera has an impressive Fujinon 10x Wide-Angle optical zoom lens, a 12-MegaPixel Super CCD EXR sensor, a large, 3.0” High-Contrast LCD, Face Recognition, Pet Detection and HD movie capture with HDMI interface. The FinePix F80EXR is encased in a sculpted metal shell with a lacquer finish and measures only 22.9 mm thick.
For serious photographers seeking the versatility and performance of a D-SLR system without the bulk or expense, Fujifilm has introduces its FinePix HS10. This latest addition to the brand’s award-winning range of big zoom ‘bridge’ cameras offers an unprecedented feature set that combines a powerful 30x wide angle, twist-barrel manual Fujinon optical zoom lens with high-speed shooting modes, and full 1080p HD movie capture in a compact, closed body camera. Triple image stabilization combines a mechanically stabilized back side illuminated CMOS sensor with high ISO sensitivities and advanced multi-frame digital stabilization for fast action and total anti-blur protection that deliver clear results even at the longest zoom settings or in the most challenging lighting conditions. The camera’s innovative new electronic viewfinder sensor technology automatically switches picture framing between the EVF and the LCD screen when the eye is withdrawn from the viewfinder. In addition, full HD movie mode with stereo sound, and the camera’s mini HDMI output allow users to easily display ultra clear, high definition photographs and movies on high definition televisions.
Also on display for the first time at PMA2010 will be Fujifilm’s FinePix Z700EXR, the first in a new class of EXR touch screen digital cameras. Combining a sleek, 16.9mm wide body design with Fujifilm’s award-winning EXR sensor technology and a 3.5” wide high-resolution touch screen – the camera offers consumers the latest digital imaging technology in a sophisticated package. Navigating though the FinePix Z700EXR’s functions is smooth and easy thanks to Fujifilm’s new dual direction graphic user interface (GUI) and dual image display. The dual direction GUI detects the camera’s orientation and automatically adjusts menu orientation, while the dual image display splits the screen to allow multiple image viewing. This smart technology results in simple feature selection and image navigation in camera. Fujifilm also introduces the FinePix Z70 at PMA as the successor to the widely popular FinePix Z series. The FinePix Z70’s impressive feature set includes one touch HD movie capability, LED illuminated operation keys and tagging with automatic upload functions to YouTube and Facebook.
The new FinePix XP10 marks the first in a new category of super-tough digital cameras – waterproof, shockproof, freezeproof and dustproof. Resulting from a redesign of Fujifilm’s best-selling FinePix Z33WP, the FinePix XP10 is an ergonomic ‘Extreme-Proof’ camera housed in a metal uni-body with a tactile grip finish. This camera sports a 12-MegaPixel CCD sensor, one touch HD movie capture, a 2.7” High-Contrast LCD for better viewing in bright sunlight and a high-precision, Periscopic 5x optical zoom lens from Fujinon with a reinforced lens barrier.
Also debuting at PMA2010 are two new additions to the FinePix S-Series line: The FinePix S1800 and FinePix S2550HD. With a 12-MegaPixel 1/2.3” CCD, a powerful 18x Fujinon wide-angle optical zoom (28mm-504mm equivalent) and an extra large 3.0” high-contrast LCD with electronic viewfinder, these cameras are perfect for advanced amateur photographers who want an affordable, step-up digital camera that will still fit in the palm of their hand. While both digital cameras have the ability to capture movies in HD quality, the S2550HD also has an HDMI mini port, making it more convenient for users to realize the full benefits of their home theater system.
Four new models in the ultra-compact J-Series of digital cameras, the FinePix JV100, JX250, JZ300 and JZ500 have a durable metal body design with 3x, 5x, and 10x Fujinon zoom lens technology and all are HD movie capable. In addition, two new additions to Fujifilm’s A series, the feature-rich and compact FinePix AV100 and AX200, with 3x and 5x Fujinon zoom lens technology, are perfect for the consumer on a budget and allow the user to take great images with minimal effort. Features such as HD Movie Capability, Automatic Scene Recognition, Face Detection and high ISO sensitivity levels allow these cameras to capture stunning memorable moments in either still images or video.
3-D Photography System
Beyond its instant appeal among stereoscopic photography enthusiasts, Fujifilm’s FinePix Real 3D system and the W1 digital camera in particular, have generated strong interest from manufacturers of HDTVs, computers, displays and games with complementary 3D products. Since its introduction in September, 2009, manufacturers developing 3D applications for consumer markets have been drawn to this Fujifilm innovation. The FinePix Real 3D system, and Fujifilm’s developing alliances with other leading technology manufacturers demonstrate Fujifilm’s ongoing commitment to technological innovation that may help define the next generation of photography and make the FinePix Real 3D system a “must see” for everyone at PMA.
Instant Film Camera System
At PMA 2010, Fujifilm showcases its successor to the popular Instax 200, the Instax 210 Instant Film Camera. The company’s newest commercial grade instant camera, the Instax 210 uses Fujifilm’s Instax Wide Instant Color Film to produce vivid images in a wide picture format. The Instax 210 offers an automatic adjusting flash, high-resolution retracting lens, a new close-up lens adapter and a big clear viewfinder. With a high precision Fujinon lens, the Instax 210 has a programmed electronic shutter, two range selectable shooting options, and an LCD control panel displaying focal distance and film count.
The newest consumer model, the Instax Mini 25 Instant Film Camera produces vivid credit-card sized instant prints using Fujifilm Instax Mini Instant Film. Featuring three exposure modes; auto mode for dark settings, fill in flash mode for flash in both bright and dark settings, and landscape mode, the Instax Mini 25 also includes a detachable lens for shooting close-ups. The programmed electronic shutter has two release buttons for vertical and horizontal shooting. Also for consumers, the cute Instax Mini 7S which was introduced last fall is an instant film solution equipped with high end Fujinon optics and four selectable shooting modes. Fujifilm remains committed to the culture of photography through its continued introduction of instant films to the marketplace.
Medium Format Film Camera
Fujifilm showcases its GF670 Professional medium format folding film camera at PMA 2010. Ideal for professional photographers interested in film photography, the GF670 Professional is a foldable model that features 6”x 6” and 6”x 7” dual-format shooting for use with 120 and 220 roll film. With its Fujinon EBC 80 mm lens, coupled rangefinder, exposure compensator, and aperture-priority automatic and manual exposure modes, the camera produces sharp high quality images. The Fujifilm GF670 Professional has manual shutter speed control and offers a setting for aperture priority automation. The “whisper quiet” shutter mechanism is an Electronic Leaf shutter with speeds ranging from 4s~1/500s including Bulb with flash sync at all speeds.
Fujifilm Launches Long-Zoom Point & Shoot Digital Camera: The FinePix F80EXR
Powerful New Addition to Fujifilm’s Award-Winning F-Series Offers Advanced Capabilities with New Features in a Compact, Affordable and Stylish Package
Valhalla, NY, February 02, 2010 – FUJIFILM North America Corporation today announced the FinePix F80EXR, a sleek, compact digital camera that combines intuitive use with the most advanced features, including Fujifilm’s award-winning EXR technology, available in a point-and-shoot digital camera. Among its many features, the FinePix F80EXR has an impressive Fujinon 10x Wide-Angle optical zoom lens, a 12-MegaPixel Super CCD EXR sensor, a large, 3.0” High-Contrast LCD, Face Recognition, Pet Detection and HD movie capture at 720p.
Encased in a beautifully sculpted metal shell with a double coated lacquer finish and measuring only 22.9 mm thick, the FinePix F80EXR comes in black. The FinePix F80 EXR offers several enhancements over its predecessor, the FinePix F70EXR, and boasts marked improvements over competing long-zoom digital cameras, particularly in the areas of color and design, image quality and capture technology.
“The FinePix F80EXR has the same advanced Fujifilm EXR technology and 10x long-zoom that made the F70EXR so successful,” said David Troy, marketing manager, Consumer Digital Cameras, Electronic Imaging Division, Fujifilm North America Corporation, “and takes it to the next level with even more features, such as HD Movie Capture and Face Recognition, for users to achieve outstanding results in virtually any lighting condition.”
Face Recognition
Now, users can register up to eight (8) faces, along with names, birthdays and categories, and the F80EXR will prioritize focus and exposure right on the faces of those special people. Users can also use Image Search to view images of a registered person. Compared to models from other manufacturers, Fujifilm’s Face Recognition has faster recognition speed, greater number of names displayed, and the ability to recall the most often shot subject.
Super CCD EXR
Long zoom compact cameras, as opposed to standard compact digital cameras, typically use a smaller sensor that is vulnerable to difficult lighting conditions since light has a harder time reaching the CCD sensor. To mitigate this vulnerability, Fujifilm has introduced its award-winning EXR technology into the FinePix F80EXR, allowing for significant improvement in image quality against the competition.
Fujifilm’s EXR technology uses the human eye as the basis for the perfect camera sensor, creating a Super CCD sensor capable of registering excellent levels of detail when switched to its HR (High Resolution) mode. The FinePix F80EXR is also capable of offering excellent quality in low light and superb highlight detail in contrast light when switched to its SN (High Sensitivity and Low Noise) mode and DR (Wide Dynamic Range) modes respectively.
Super Slim 10x Zoom Lens
In conjunction with the Super CCD EXR sensor, the FinePix F80EXR features a Fujinon 10x Wide-Angle optical zoom lens that produces crisp high resolution results throughout the focal range, from 27mm wide-angle to 270mm telephoto. The lens of the FinePix F80EXR features Super EBC Coating that keeps ghosting and flare to minimum to allow for optimal picture quality.
HD Movie Capture
With the ability to capture movies in HD quality – 720p HD – the F80EXR also has a mini HDMI Port, making it quick and easy for users to realize the full benefits of their home theater system and to share all their special moments.
Pet Detection
For those who enjoy the company of four-legged friends, the F80EXR has Pet Detection, allowing users the ability to detect up to 10 faces of dogs or cats and automatically optimize the focus. The F80EXR is programmed to recognize 57% of the Fédération Cyno Logique Internationale (FCI) Registered Dogs, 80% of the Top 20 Dogs in the American Kennel Club (AKC) Ranking and 60% of The Cat Fancier’s Association (CFA) breeds1. Pet Detection works by matching various dog or cat data of facial parts with patterns to detect the dog or cat being photographed.
Tracking Auto Focus
The F80EXR also has Tracking Auto Focus, which allows users to track a moving subject automatically for still picture capture.
The FinePix F80EXR also offers these additional features:
* ‘Super Intelligent’ Flash: The FinePix F80EXR offers a flash control system which efficiently controls the level of flash for a given exposure to produce beautifully balanced flash illumination across the foreground and background. Gone are the ugly washout shots where the subject is blasted with light and the background dark and unexposed. Super Intelligent Flash is most useful in macro photography where the contrast between subject and background can be especially challenging, but is also effective for night and backlit photography.
* Face Detection and Automatic Red-eye Removal: To provide perfectly exposed and focused portrait shots, the FinePix F80EXR is fitted with Fujifilm’s latest Face Detection technology which is able to track up to 10 faces simultaneously, at almost any angle to the camera. The system instantly corrects red-eye and then saves both the original and the corrected image file automatically.
* Dual Image Stabilization: Long-zoom cameras need stabilization more than any other compact, with handshake and subject movement a particular problem in low light at telephoto range. The FinePix F80EXR reduces blur to a minimum by deploying Picture Stabilization to automatically increase shutter speeds to freeze action, and CCD Sensor Shift Stabilization to counteract the problems of handshake. By cleverly combining these two, blur is reduced to an absolute minimum.
* 3.0” High-Contrast LCD: The FinePix F80EXR is fitted with a high contrast 230K-pixel 3.0” LCD. The high contrast LCD is a considerable benefit in bright light, and means that the camera can be pitched at various shooting angles to enable framing of awkward shots. The LCD is bright and clear for beautiful rendition of shots in playback.
The FinePix F80EXR will be available in April 2010 at a retail price of $299.95.
1AKC and CFA breed percentages based upon Fujifilm research.
Fujifilm Brings EXR and Touch Screen Technology to it’s Stylish Z Series
FinePix Z700EXR Combines Style and Substance for the Ultimate Point-and-Shoot Experience
Valhalla, NY, February 02, 2010 – FUJIFILM North America Corporation today announced the introduction of the FinePix Z700EXR, the first in a new class of EXR touch screen digital camera. Combining beautiful styling, Fujifilm’s award-winning EXR sensor technology and a gorgeous 3.5” Wide (16:9) High Resolution Touch Screen, the FinePix Z700EXR offers consumers the latest digital imaging technology wrapped up in a sleek, sophisticated package.
Available in a choice of black, red or silver, the FinePix Z700EXR combines a massive 3.5” LCD with a 12-MegaPixel Super CCD EXR sensor, a Fujinon 5x Periscopic optical zoom lens (36-180mm equivalent) and ISO levels of up to 1600 at full resolution. Housed inside a full metal chassis, the FinePix Z700EXR will fit in any pocket or purse at only 16.9 mm1 thin and features a smart horizontal lens cover with wave detail, which neatly acts as the on/off switch and an LED “Z” that lights up when the camera is in operation.
“The Z-Series category has always been Fujifilm’s flagship fashionista camera line and the Z700EXR is no exception,” said David Troy, marketing manager, Consumer Digital Cameras, Electronic Imaging Division, FUJIFILM North America Corporation. “The new touch screen interface and Super CCD EXR sensor gives fashion-forward consumers a digital experience in tune with the technology of today.”
Touch Screen Technology
The FinePix Z700EXR’s real talking point is its intuitive touch screen technology. The rich 460k-pixel 3.5” touch screen display panel facilitates effortless navigation of the camera’s many functions. This responsive touch screen not only lets you take and view photos with the touch of a finger, but also provides a large, bright screen to compose and view your photos.
With the addition of new Dual Direction GUI and Dual Image Display, travelling though the FinePix Z700EXR’s functions are smooth and easy. Dual Direction GUI detects the orientation of the camera and automatically switches the direction of the menu button accordingly (for shooting, playback, multi-viewing and image search), while Dual Image Display splits the screen in various ways to view multiple images at once, so you can scroll through your images quickly and easily to locate the one you are looking for.
HD Capability
The FinePix Z700EXR also offers stunning HD movie in 720p with sound and high quality stills playback. Many consumers are happy to enjoy HD movies on their PC, but with the new HD Player (optional extra), which comes equipped with a remote control, families can gather around their home HDTV to enjoy amazingly detailed stills and high resolution movie playback.
Face Recognition Technology
For the first time on a Fujifilm digital camera you can identify the people in a picture by name! Fujifilm’s Face Recognition Technology gives you the ability to pre-program 8 people into the camera. To do this, you start by taking a picture of the person you want to program into the camera and then tell the camera who that person is (e.g. Mom). You also have the option of inputting the category she belongs to (e.g. friends/family) and the date of her birthday. The next time you take a photo of her, the camera will cleverly recognize “Mom” and optimize the settings to ensure that exposure and focus are best suited to her, rather than the other people in the picture.
In addition, the FinePix Z700EXR’s new Picture Search Tool is able to use the Face Recognition data (name, birthday and category) to help you find and playback your photographs quickly and easily. If you want to scroll through all pictures featuring “Mom” for example, the camera will be able to select them for you for easy viewing.
Pet Detection
For those who enjoy the company of four-legged friends, the FinePix Z700EXR comes equipped with Fujifilm’s brand new Pet Detection technology, allowing users the ability to detect up to 10 faces of dogs or cats and automatically optimize the focus. The FinePix Z700EXR is programmed to recognize 57% of the Fédération Cyno Logique Internationale (FCI) registered dogs, 80% of the Top 20 Dogs in the American Kennel Club (AKC) Ranking and 60% of The Cat Fancier’s Association (CFA) breeds2. Pet Detection works by matching various dog or cat data of facial parts with patterns to detect the dog or cat being photographed.
Easy Web Upload
Fujifilm has also introduced a new Facebook/YouTube Automatic Upload feature which is perfectly suited for consumers who want to share their pictures and videos more easily. Users can mark their favorite images and videos for Facebook or YouTube upload so they are all ready to go when they next connect to their computer. No more time is wasted sorting through pictures on the computer – just connect to MyFinePix Studio (supplied with the camera) and all marked images and videos will upload directly to the respective site at the press of a button.
The FinePix Z700EXR also offers these additional features:
* EXR Technology: Prized for bringing a new level of image quality to the consumer compact market, Fujifilm’s EXR technology has the unique ability to switch its behavior depending on the shooting conditions. The FinePix Z700EXR can be left on EXR Auto Mode and the camera will do all the hard work for you, or alternatively, you can manually select the EXR Priority mode for high resolution (HR), dynamic range (DR) or high sensitivity and low noise (SN).
* Touch Shot: Provides the ability for one touch focus and shooting for easy photo taking. After the user taps the focal point of choice for the shooting scene on the LCD display, the camera automatically sets the appropriate focus and functions, and then releases the shutter for optimal one touch picture taking
* Automatic Scene Recognition: ‘SR Auto Mode’ intelligently detects the scene type you are shooting and optimizes the camera’s focus, exposure and white balance, so whether you’re photographing flowers or a holiday landscape, you will get flawless photos at the press of a button.
* Dual Image Stabilization: Long-zoom cameras need stabilization more than any other compact, with handshake and subject movement a particular problem in low light at telephoto range. The FinePix Z700EXR reduces blur to a minimum by deploying Picture Stabilization to automatically increase shutter speeds to freeze action, and mechanical CCD Sensor Shift Stabilization to counteract the problems of handshake. By cleverly combining these two, blur is reduced to an absolute minimum.
* ‘Super Intelligent’ Flash: The FinePix Z700EXR offers a flash control system which efficiently controls the level of flash for a given exposure to produce beautifully balanced flash illumination across the foreground and background. Gone are the ugly washout shots where the subject is blasted with light and the background dark and unexposed. Super Intelligent Flash is most useful in macro photography where the contrast between subject and background can be especially challenging, but is also effective for night and backlit photography.
* Face Detection and Automatic Red-eye Removal: To provide perfectly exposed and focused portrait shots, the FinePix Z700EXR is fitted with Fujifilm’s latest Face Detection technology which is able to track up to 10 faces simultaneously, at almost any angle to the camera. The system instantly corrects red-eye and then saves both the original and the corrected image file automatically.
The FinePix Z700EXR will be available March 2010 at a retail price of $279.95.
116.9 mm measured at the thinnest chassis point.
2AKC and CFA breed percentages based upon Fujifilm research.
Fujifilm Couples Style and Functionality with the FinePix Z70
YouTube and Facebook Upload Functions Help Users Share their Special Moments
Valhalla, NY, February 02, 2010 – FUJIFILM North America Corporation today announced the FinePix Z70, the latest addition to the fun and fashionable range of Z-series compact cameras that’s perfect for the tech-savvy and chic-minded photographer. The FinePix Z70’s impressive feature set includes one-touch movie capture HD, LED illuminated operation keys and tagging with automatic upload functions to YouTube and Facebook. The FinePix Z70 also boasts a 12-MegaPixel CCD sensor, a large 2.7” High Resolution LCD and a Fujinon 5x periscopic optical zoom lens (36mm-180mm equivalent) for added range and flexibility.
“Fujifilm pays close attention to the needs of style conscious consumers and offers a range of social networking capabilities making it easier than ever for them to share their pictures and videos,” said David Troy, marketing manager, Consumer Digital Cameras, Electronics Imaging Division, FUJIFILM North America Corporation. “Add in HD movie capability, and this camera is great for young people looking to capture high-quality videos with their digital cameras.”
Chic New Design
Debuting a sleek new look, the FinePix Z70 features a sophisticated metal body and a chic horizontal sliding lens barrier. At a mere 18.1mm1 thin, the FinePix Z70 is ultra-portable and can be slipped into a handbag or jean-pocket with ease. It is available in a choice of Black, Silver Blue and Berry Red, and features LED illuminated keys that allow users to easily navigate the camera’s functions in dark conditions.
Easy Web Uploads
As sharing photos online has become an everyday activity for many young people worldwide, Fujifilm has developed a new Facebook/YouTube Automatic Upload feature that makes for quicker and easier modes of posting photos/videos on social networking sites. Featured in both the FinePix Z70 and FinePix XP10 digital cameras, the one-touch easy web upload button allows users to mark a photo for Facebook or YouTube upload. Once the camera is connected to a PC and MyFinePix Studio software is launched, all marked photos or movies will upload directly to Facebook or YouTube at the press of a button.
HD Capability
With 720p HD movie recording and a high 12-MegaPixel resolution, the FinePix Z70 can capture stunning, detailed images that can be played back in beautiful detail on your HDTV. In addition, the FinePix Z70’s one-touch movie button it is simple to create your own video clips. The newly added Movie Edit feature allows users to add personalized finishing touches to footage by editing videos and incorporating various effects including B&W, Sepia or dynamic lighting settings. Along the same theme, Blog Mode lets users add special effects to their photos including color tones, contrasts and brightness changes, Diagonal Crop and Face Mosaic.
The FinePix Z70 also boasts the following noteworthy features:
• Tracking Auto Focus (AF): Tracking Auto Focus tracks fast moving subjects so they don’t escape from the frame in a blur. AF tracks a subject automatically for as long as the shutter is half-pressed, and once users fully press the shutter, the picture is taken with the subject in the centre of the frame in perfect focus.
• Digital Image Stabilization: Digital Image Stabilization reduces image blur automatically and offers creative adaptability and excellent picture quality.
• Scene Recognition Auto (SR AUTO): This mode intelligently detects the scene-type and shooting conditions and optimizes the camera settings accordingly.
• Face Detection and Automatic Red-eye Removal: To provide perfectly exposed and focused portrait shots, the FinePix Z70 is fitted with Fujifilm’s latest Face Detection technology which is able to track up to 10 faces simultaneously, at almost any angle to the camera. The system instantly corrects red-eye and then saves both the original and the corrected image file automatically.
The FinePix Z70 will be available in February 2010 at a retail price of $149.95.
118.1mm measured at the thinnest chassis point.
Fujifilm Combines Style with Durability for the FinePix XP10
Waterproof, Shockproof, Freezeproof and Dustproof; Fujifilm’s First “Four-Proof” Digital Camera
Valhalla, NY, February 02, 2010 – FUJIFILM North America Corporation today announced the launch of the FinePix XP10, the first in a new category of super-tough, ‘Four-Proof’ digital cameras – Waterproof, Freezeproof, Shockproof and Dustproof. Resulting from a redesign of Fujifilm’s best-selling FinePix Z33WP, the FinePix XP10 is an ergonomically “life proof” camera housed in a metal uni-body chassis with a tactile grip finish.
The FinePix XP10 sports a 12-MegaPixel CCD sensor, a 2.7” High-Contrast LCD for better viewing in bright sunlight and a high-precision, Fujinon 5x periscopic optical zoom lens with a reinforced protective lens barrier. The FinePix XP10 is only 21.7mm1 thin, and retains the chiselled design of a conventional compact camera. It comes in a choice of three different colors – silver, black and green – making it the perfect camera for an extreme outing or just a relaxing night out on the town.
“The FinePix XP10 takes our best-selling Z33WP to the next level,” said David Troy, marketing manager, Consumer Digital Cameras, Electronic Imaging Division, FUJIFILM North America Corporation. “With the intense redesign, the FinePix XP10 gives users extreme photographic support by providing them with the ability to take their camera into virtually any type of environment without worrying about it getting damaged.”
Four-Way Protection
The FinePix XP10 is the ultimate lifestyle camera. Consumers can drop it, soak it, freeze it, and even cover it in dirt, and this camera will come out unscathed. Not only is the FinePix XP10 waterproof up to 10 feet, but it is also shockproof up to 3 feet, freezeproof up to 14°F and dustproof, giving users total confidence that they can take it with them wherever they go, whatever they are doing, regardless of the conditions.
Easy Web Upload
Now a key consideration for the younger web-savvy generations, the FinePix XP10 features a new Facebook/YouTube Automatic Web Upload function that makes it much faster to post photos on social networking sites. While in playback mode, this feature allows users to ‘mark’ a picture for Facebook or You Tube upload. Then, once the FinePix XP10 is connected to a computer with Fujifilm’s MyFinePix Studio software (included), users upload their images and videos and the marked pictures and videos will automatically transfer to the selected site.
HD Capability
The FinePix XP10 also offers stunning movies in 720p with sound and high quality stills with one touch ease. Many consumers are happy to enjoy HD movies on their PC, but with the new HD Player (optional extra), which comes equipped with a remote control, families can gather around their home HDTV to enjoy amazingly detailed stills and high resolution movie playback.
Tracking Auto Focus (AF)
Created specifically to capture an action shot, the AF function tracks fast moving subjects so they don’t escape from the frame in a blur. Subjects will be tracked automatically for as long as it is kept in the frame and the shutter is half-pressed; when users fully press the shutter button your subject will be in the centre of the photo in perfect focus.
In addition to these innovations, the FinePix XP10 is loaded with the following features:
• Movie Editing Mode and Blog mode: Get creative and add finishing touches to videos and images, among others, you can choose from B&W, Sepia, or you can even add a dynamic lighting effect, all this in-camera.
• Scene Recognition Auto (SR AUTO): This mode intelligently identifies the scene type and necessary shooting conditions to optimize picture perfect potential.
• Face Detection and Automatic Red-eye Removal: To provide perfectly exposed and focused portrait shots, the FinePix XP10 is fitted with Fujifilm’s latest Face Detection technology which is able to track up to 10 faces simultaneously, at almost any angle to the camera. The system instantly corrects red-eye and then saves both the original and the corrected image file automatically.
• Digital Image Stabilization: Reduces image blur automatically and offers creative adaptability and excellent picture quality.
• Li-ion Rechargeable Battery: The long-life rechargeable Li-ion battery (up to 165 shots) allows for extended use without worrying if the camera is going to last for the duration of the trip.
The FinePix XP10 will be available in late February 2010 at a price of $199.95. An accessory kit containing an adjustable float strap, protective silicone skin and a neoprene sports case will be available in March 2010.
121.7mm measured at the thinnest chassis point.
Fujifilm Extends S-Series with Two New Long-Zoom Digital Cameras
High Performance Meets High Definition with Powerful Zoom Range and Cutting-Edge HD Capabilities
Valhalla, NY, February 02, 2010 – FUJIFILM North America Corporation today announced two new additions to its S-Series line: The FinePix S1800 and FinePix S2550HD. Sporting a 12-MegaPixel 1/2.3” CCD, a powerful Fujinon 18x Wide-Angle optical zoom (28mm-504mm equivalent) and an extra large 3.0” High-Contrast LCD and electronic viewfinder, the FinePix S1800 and S2550HD are perfect for advanced amateur photographers who want an affordable, step-up digital camera that will still fit in the palm of their hand.
HD Movie Capture
While both digital cameras have the ability to capture movies in HD quality –720p HD – the S2550HD also has a mini HDMI Port for quick and easy connection to a home theater system. Both the S1800 and S2550HD can also use Fujifilm’s optional HD Player Kit – which includes an HD Card Reader that connects to your HDTV via HDMI Cable for true digital transfer of HD quality and a wireless Remote Control for video playback from the comfort of your couch – and you maximize your HD experience.
“With the rapidly increasing adoption of HDTV, consumers have changed how they use their digital photographs and movies,” said David Troy, marketing manager, Consumer Digital Cameras, Electronic Imaging Division, Fujifilm North America Corporation. “Fujifilm’s superior image quality with the FinePix S1800 and FinePix S2550HD enables the user to capture still images and shoot video in true HD and realize the benefit of superior image quality and long zoom capabilities with their home entertainment system.”
18x Fujinon Optical Zoom Lens
The FinePix S1800 and S2550HD both feature a Fujinon 18x Wide-Angle optical zoom lens that produces crisp high resolution results throughout the focal range, from 28mm wide-angle to an astounding 504mm telephoto. They also feature Instant Zoom, which enables the user to keep their subject in a shot at long distance by offering a wide viewing area around the frame and then immediately cropping to the subject once the photo is taken.
Smile and Blink Detection
In addition to Fujifilm’s signature Face Detection, Fujifilm has added two fun and valuable features: Smile Detection recognizes the precise moment your subject smiles and releases the shutter only when this happens; and Blink Detection warns you if any of your subjects have blinked so that you can re-take the photo if necessary.
Tracking Auto Focus (S1800 only)
The FinePix S1800 also has Tracking Auto Focus, which allows users to track a moving subject automatically for still picture capture.
Auto Picture Rotation (S1800 only)
The FinePix S1800 has the useful Auto Picture Rotation that ensures your photos are always viewed the right way in playback. Whether you have taken a landscape or portrait image, you can enjoy your pictures whichever way you are holding the camera, as the image will automatically rotate in the screen for easy viewing.
Image Retrieval
Fujifilm has created a new Picture Search tool which allows you to find photos quickly and easily. You can search with both digital cameras by whichever Scene Mode the photo was taken. For instance if you select ‘Portrait,’ you can view all photos shot in Portrait mode, or ‘Macro’ to see all close up shots…etc. It’s a time saving feature which means that you will no longer have to waste time searching through all your photos to find the ones you are looking for.
The FinePix S1800 and S2550HD also share these additional features:
• 3.0” High-Contrast LCD and Electronic View Finder: The FinePix S1800 and S2550HD are fitted with a high contrast 230K-pixel 3.0” LCD and Electronic View Finder. The high contrast LCD is a considerable benefit in bright light and means that the camera can be pitched at various shooting angles to enable framing of awkward shots, while the Electronic View Finder provides even more flexibility for the user.
• Dual Image Stabilization: Long-zoom cameras need stabilization more than any other compact, with handshake and subject movement a particular problem in low light at telephoto range. The FinePix S1800 and S2550HD reduce blur to a minimum with a mechanically stabilized CCD sensor and high ISO sensitivity (to ISO 6400), so that blur is reduced to an absolute minimum.
• Face Detection and Automatic Red-eye Removal: To provide perfectly exposed and focused portrait shots, the FinePix S1800 and S2550HD are both fitted with Fujifilm’s latest Face Detection technology which is able to track up to 10 faces simultaneously, at almost any angle to the camera. The system instantly corrects red-eye and then saves both the original and the corrected image file automatically.
The FinePix S1800 is available in February 2010 at a retail price of $229.95, and the FinePix S2550HD will be available in March 2010 at a retail price of $249.95.
Fujifilm Unveils Advanced New Long Zoom Digital Camera – The FinePix HS10
Boasts 30x Optical Zoom Lens With Manual Zoom Mechanism, High-Speed Shooting and Full 1080p HD Movie Capture
Valhalla, NY, February 2, 2010 – FUJIFILM North America Corporation today announced its most impressive line of high speed, high performance D-SLR-styled digital cameras with the introduction of the Fujifilm FinePix HS10. Serious photographers seeking the versatility and performance of a D-SLR system without the bulk or expense now have the perfect solution in the shape of the new Fujifilm FinePix HS10. The latest addition to Fujifilm’s award-winning range of big zoom ‘bridge’ cameras offers an unprecedented feature set that combines a powerful Fujinon 30x (24-720mm equivalent) manual optical zoom lens with sophisticated photographic controls, advanced functionality and D-SLR-like handling in a single compact, affordable unit.
“Utilizing Back Side Illuminated CMOS sensor technology capture married to class-leading Fujinon optical design, the FinePix HS10’s unique mix of advanced technologies brings several new features designed to make achieving professional-looking pictures easier than ever to the FinePix range,” said David Troy, marketing manager, Consumer Digital Cameras, Electronic Imaging Division, FUJIFILM North America Corporation, “and all the while maintaining Fujifilm’s legendary image quality and low-light shooting performance.”
Powerful Lens
With a range that would require at least two or three bulky lenses on an SLR to capture the same zoom capabilities, the FinePix HS10’s built-in Fujinon 30x Wide-Telephoto zoom lens encompasses nearly every photographic requirement in a single compact unit. Furthermore, because the lens and body on the FinePix HS10 are built as a closed unit, it eliminates the possibility of dust on the image sensor.
The twist-barrel manual zoom control enables the photographer to make precision adjustments, and zooming is faster and more accurate than comparable powered zoom lenses in the same class of camera.
The class-leading Fujinon 30x optical zoom covers a uniquely versatile 24-720mm (equivalent on a 35mm camera) range from true wide-angle to ultra telephoto. From sweeping landscapes, interiors and large group shots to distant sports or wildlife action, the FinePix HS10 can handle nearly any photographic challenge. In addition to the impressive zoom capabilities, the Fujinon lens ensures optical quality across the entire range. Fujinon lenses are acclaimed by photographers, broadcasters (as the world’s leading manufacturer of television camera lenses) and industrial users across the globe. Fujinon lenses are also used in orbital satellites to capture high-resolution photos of the surface of the moon.
Triple Image Stabilization
Triple Image Stabilization combines a mechanically stabilized CMOS sensor with high ISO sensitivities and advanced multi-frame digital stabilization for total anti-blur protection. Together these technologies reduce the blurring effect of both handshake and subject movement to provide sharp, clean and clear results even at the longest zoom settings or in the most challenging lighting conditions.
High Speed, High Definition
Capturing action with the FinePix HS10 is so easy it feels like cheating. Whether you’re shooting stills or movie clips, the FinePix HS10’s cutting-edge sensor and processing technologies open up a range of high speed capture modes and unique shooting possibilities.
While shooting sports action or wildlife, or simply trying to keep up with fast-moving children, the FinePix HS10 will give users an edge with up to 10 frames-per-second of high speed continuous shooting* at the maximum 10-MegaPixel setting. The FinePix HS10’s unique Best Frame Capture Mode means users don’t need the reactions of a pro sports photographer to get professional results either; in this mode the camera continuously records images from the moment the focus is activated, then saves up to seven shots captured before the shutter button is released.
The FinePix HS10 also features a full HD movie mode (1080i) with stereo sound, and the camera’s mini HDMI output allows users to easily display ultra clear high definition photographs and movies on high definition televisions. A new Super High Speed Movie function can freeze action and capture breathtaking movies at up to 1000 frames per second for amazing slow-motion movies that reveal the hidden world of events that normally occur in the blink of an eye.
*10 fps up to 7 shots
Advanced Modes, Limitless Expression
The FinePix HS10 boasts several unique features and modes designed to expand shooting possibilities and to take the work out of creating genuinely eye-catching images.
* Motion Panorama Mode
Captures an ultra-wide panoramic view in a single sweeping shot. As the camera pans across the scene (left/right or up/down), the FinePix HS10 captures a series of shots in rapid succession. The shots are then stitched in-camera to produce a seamless panorama.
* Motion Remover Mode
Remove moving subjects from your shots. This mode captures 5 images of a scene in quick succession; the five images are then analyzed and combined in-camera to produce a single image** where anything moving in the scene is removed.
* Multi-Motion Capture Mode
Previously only possible with highly specialized equipment, this mode captures 5 images of a moving subject in rapid succession and combines them into a single composite image** containing multiple sharply-captured views of the subject motion.
* Multi-Frame Image Stabilization
Combines high and low ISO exposures of the scene being photographed to reduce blur caused by camera shake without significantly increasing image noise. The FinePix HS10 also sports the remarkable ‘Pro Low Light’ mode, first seen on the FinePix S200EXR and F70EXR, which combines several exposures into a single image for ultra-low noise output in low light.
** M or S resolution output image
Low Light Performance
Thanks to Fujifilm’s award-winning sensor and processing technologies FinePix cameras have become market leaders in low-light performance, setting the standard for high sensitivity, low noise results in the most challenging shooting conditions. The FinePix HS10’s BSI-CMOS sensor continues this tradition with an innovative new design that significantly increases the light gathering ability of every pixel, resulting in a 200% increase in sensitivity over a conventional CMOS sensor. Combined with Fujifilm’s image processing expertise the new sensor produces stunning richly detailed low noise images, even when shooting in very low light.
The improved sensitivity isn’t just for taking noise-free photographs at night: it also allows the use of high shutter speeds in daylight required when shooting at telephoto end of the FinePix HS10’s 30x optical zoom, or when attempting to capture fast-moving subjects. Photographers no longer need to worry about blurred pictures with such a long telephoto as they can rely on the FinePix HS10 to produce clear, sharp output even at higher ISO settings.
A True Photographer’s Camera
As well as a range of advanced automatic functions – including Fujifilm’s acclaimed SR Auto mode – and scene modes designed to produce perfect ‘point and shoot’ results, the FinePix HS10 sports a full complement of sophisticated manual and semi-automatic shooting modes and photographic controls. The extensive external controls give the more advanced photographer direct access to virtually every control they will need for uninterrupted shooting, and the body includes dedicated command buttons for quick and easy key functions such as ISO, white balance, focus and metering.
The large command dial, manual focus ring, twist and zoom lens barrel, bright, clear electronic viewfinder, high quality tilting LCD screen and deep hand grip ensure the FinePix HS10 handles at least as well as a digital SLR, despite its compact dimensions. AA batteries (ships with alkaline) provide excellent performance (up to 300 shots with Alkaline batteries) combined with the convenience of a universally available format when shooting for extended periods away from main power.
The FinePix HS10 also offers these additional features:
* 3.0” High-Contrast Tilting LCD and Electronic View Finder: The FinePix HS10 is fitted with a high contrast 230K-pixel 3.0” LCD and Electronic View Finder. To improve user interaction with the camera, Fujifilm for the first time has included a clever sensor to the side of the EVF (Electronic Viewfinder) that automatically switches the picture between the EVF and the LCD screen when the eye is withdrawn.
* Face Detection and Automatic Red-eye Removal: To provide perfectly exposed and focused portrait shots, the FinePix HS10 is fitted with Fujifilm’s latest Face Detection technology which is able to track up to 10 faces simultaneously, at almost any angle to the camera. The system instantly corrects red-eye and then saves both the original and the corrected image file automatically.
* Combined RAW/JPEG shooting: The FinePix HS10 has the ability to shoot both a RAW and JPEG shot simultaneously. RAW is for ultimate quality shots via post processing, JPEG is for great quality with no need for further post-production work.
The FinePix HS10 will be available in March 2010 at a retail price of $499.95.
