In this Female Creator Spotlight, we sat down with Hayley Beauregard to discuss her career so far, and what has inspired her as a tech and gaming marketer.
What are your primary professional responsibilities?
I’m a Digital Marketing Specialist for WD_BLACK. I run all of our social channels for the brand. In addition to this, I lead the brand’s Twitch strategy in terms of streaming and digital events. Finally, I also help handle and drive our influencer strategy.
Why did you decide to enter your industry? And can you tell me about that journey?
I joined Western Digital right out of college into a rotational program. I knew I wanted to do marketing: however, I didn’t know what type of marketing. Honestly, I kind of stumbled into this role. I was a huge gamer and my manager at the time knew it. The WD_BLACK brand was just getting off the ground when I joined. The team found my expertise valuable and after rotating through the WD_BLACK team, I knew I had found my place.
Who do you consider to be your professional inspirations or role models?
I’m very inspired by Lisa Su. She’s the CEO of AMD and is so inspiring as a woman in this industry. Every time there is a new AMD announcement, I get chills as I watch Lisa walk out on that stage. Her stage presence for launch events is unmatched — in my opinion. I truly consider Lisa Su to be a huge inspiration to me and I still look up to her to this day.
How do you believe your gender identity has impacted your career?
I believe my gender has impacted my career in many ways. I am proud to be a woman and almost everyone knows it. The biggest way it has impacted my career is in choosing influencers. I always make sure to include female influencers in every activation we are doing. I have found that there are brands who shy away from working with women and I never want WD_BLACK to be seen that way.
What would you consider to be the most challenging part of your job?
I would consider driving our Twitch strategy to be the most challenging part of my job. I — along with three other coworkers — started our Twitch channel back in July of 2020. Since then, we have launched products, held influencer interviews, co-streamed award shows, and held multiple digital events. Creating this strategy and keeping the channel fresh is definitely the hardest part of my job.
What advice would you pass on to other women to help them progress in this industry?
My biggest piece of advice is to network as much as you can. Create a support system of women in your company and empower them. I was able to find women in my company who now serve as my biggest advocate for different projects. I was able to find a community in my company and I hope everyone can. They have made my time at Western Digital so much more enjoyable.
42West also published a list of programs and communities catered to women content creators.
