In the literal sense, as professional photographers, we take pictures for our clients. But what are we actually selling? It’s important to understand the deeper emotional and psychological aspects of what a photograph is and represents. When we understand what our clients value beyond the technical, we end up with happier clients and better business. In this video, Pye talks about the psychology of photographs and how it plays into a successful photography business.
Interested in learning more about starting a successful photography business? Check out these guides on 42 West:
- 4 Tips for Branding Your Creative Photography Business
- Business & Branding 101
- 5 Camera Accessories to Grow Your Photography Skill Set
PRODUCTION EQUIPMENT USED:
- Canon EOS C200 8.85MP PL Mount 4K UHD Digital Cinema Camera Body
- Canon EF 24-70mm f/2.8L II USM Zoom Lens
- Benro S8 Tripod
- Blue Yeti USB Microphone
- Adobe Premiere Pro
