Fresh off an exciting run at WPPI in Las Vegas last month, the Adorama team is now prepped and packed for one of the biggest industry events of the year—NAB 2025. From April 5-9, Las Vegas will become the epicenter of innovation in broadcasting, media, and video production, drawing thousands of industry professionals eager to explore the latest gear, technology, and trends. Whether you’re a filmmaker, content creator, or tech enthusiast, NAB is where cutting-edge ideas come to life. Here’s a look at what you can expect from Adorama’s presence at the show, plus a bit of history on NAB’s evolution.
Check out some of the great new releases announced at NAB 2025 Here!
Innovation and Inspiration
What began in 1923 as a small radio broadcaster meet-up in New York has grown into one of the most influential trade shows in the world. As media has evolved—from radio to television, cable to streaming, and now AI-powered content creation—NAB has kept pace, expanding its reach and impact.
Today, NAB attracts more than 65,000 attendees from over 160 countries, along with thousands of exhibitors showcasing the latest advancements in broadcast tech, video production, and content creation. This year, the show will be packed with hands-on demonstrations, expert panels, and keynotes from industry leaders tackling the future of AI in filmmaking, the creator economy (including how to connect with audiences and capitalize on new platforms), and the continued rise of streaming platforms that bypass traditional cable and satellite distribution. Among other innovations on tap, look for a focus on the future of filmmaking, new camera and lens releases from Blackmagic Design (specifically its 65mm 17K cinema camera), potential new APS-C cameras from Canon, and the expansion of the L-Mount Alliance, as well as new tech in audio equipment, software, and cloud solutions.
Adorama has long been a key player at NAB, actively shaping the industry over the years by supporting creators and showcasing the latest technology. As the headliner sponsor of must-visit hub CineCentral for the third year in a row, Adorama becomes Adorama Cinema, providing top-tier equipment, expert insights, and hands-on craft clinics for filmmakers, directors, camera operators, and content creators.
Here’s a deeper look at what Adorama Cinemas will be doing this year at NAB CineCentral in North Hall (where you can also find stands from Arri, Fujifilm, Sony, Panasonic, Canon, RODE, Kino Flo, and more).
Adorama Cinema at NAB 2025: Merging Expertise Under One Roof
So, what is Adorama Cinema specifically? It’s a collaboration between Adorama’s retail arm, Adorama Business Solutions (ABS), and Adorama Rental Co (ARC). Working in synchronicity at the show to provide the best gear and support for creators and businesses of all sizes. Reps from all three Adorama teams will be on hand to answer questions and provide filmmakers and video producers with access to brand new gear. As well as pro services, rentals and expert education.
Carl Cook and Derek Barocas from the Rentals team, as well as James Bushey and Kimber VanRy from the Business Solutions team, will be on hand to talk about opportunities. These opportunities help support your business, from the small studio all the way up to network productions. Whether you are looking for drones, cameras, lighting, audio, or video—they can talk you through the entire end-to-end solution. As Bushey likes to describe it, “We have a massive use department. If you have old things that you want to get rid of and cycle in new equipment, we can take that original investment and put it towards your new gear. We help you build the kit that you want.”
There will also be two Adorama-sponsored Craft Clinics featuring innovative equipment from Sony, Aputure, and ARC. Additionally, there will be discussions and demonstrations centering around emerging cinematic trends. Trends such as AI’s role in filmmaking, and the evolving workflows for on-set communications.
Craft Clinic #1: Exploring Cinematography with Katie Eleneke and the Sony Burano
Date: Monday, April 7 | Time: 12:30 – 2:00 pm (PDT) | Location: N1449 CineCentral Lab
Cinematographer Katie Eleneke will break down the Sony Burano‘s unique capabilities, discussing its PL-mount system, In-Body Image Stabilization (IBIS), and Variable ND Filters. She’ll also share insights from a recent project that leveraged the camera’s XOCN LT 16-bit compressed RAW format.
Craft Clinic #2: How to Master the Interview Setup with Julien Jarry
Date: Tuesday, April 8 | Time: 2:00 – 3:30 p.m. | Location: N1449 CineCentral Theater
Julien Jarry, Head of Production at Huckleberry Creative, will offer a deep dive into crafting compelling interviews. Topics include:
- Framing the shot
- Setting the scene
- Lighting techniques
- Audio considerations
- Camera and lens selection
Unwind at Cine Social Happy Hour
After a long day of conference events, stage sessions, clinics, and workshops, you’ll want to make sure to unwind at Adorama’s sponsored happy hour. Cine Social is being held from 4:00 to 6:00 pm at the N1449 CineCentral Theater. This is the perfect opportunity to connect with filmmakers, producers, creators, and brand teams. This includes Godox, Nisi, and Pelican while enjoying a drink and a much-needed break. Hosted by Travis Wears, founder of Cine Kit List, this is networking at its best in a relaxed setting.
You will also be able to enter for a chance to win prizes, including:
- $1,000 in free cinema gear rentals from ARC
- A Pelican Wrap Party Kit from ABS
- Premium Godox lighting gear
Schedule at a Glance
Here’s a snapshot of the must-see moments during the show in the Adorama Booth, #N1574, and in the CineCentral theater (Craft Clinics):
SCHEDULE OF EVENTS:
Sunday, April 6
- 12:45 pm – Daily Raffle
- 1:00 pm – B2B Solutions Meet Up with Kimber VanRy & James Bushey from ABS
- 3:00 pm – Daily Raffle
- 3:15 pm – NAB Sit Down with CreamSource
Monday, April 7
- 11:45 am – Daily Raffle
- Noon – Rental Opportunities for Your Next Gig with Carl Cook & Derek Barocas from Adorama Rental Company
- 12:30 pm – Craft Clinic #1: Exploring Cinematography with Katie Eleneke and the Sony Burano
- 3:00 pm – Daily Raffle
- 3:15 pm – NAB Sit Down with Julien Jarry – Staying True to Yourself
- 4:00 pm – NAB Sit Down with Derek Barocas from Adorama Rental Company
Tuesday, April 8
- 11:00 am – NAB Studio Recording with Carl Cook from ARC
- 11:45 am – Daily Raffle
- Noon – NAB Sit Down with Katie Eleneke
- Noon – Rental Opportunities for Your Next Gig with Carl Cook & Derek Barocas from Adorama Rental Company
- 2:00 pm – Craft Clinic #2: How to Master the Interview Setup with Julien Jarry
- 2:30 pm – NAB Sit Down with James Bushey from Adorama Business Solutions
- 3:15 pm – NAB Sit Down with Fujifilm
- 4:00 pm – Cine Social presented by Adorama and Partners, hosted by Travis Wears
Wednesday, April 9
- 11:30 am – Daily Raffle
Don’t Miss Out!
There’s still time to register for NAB 2025 and experience the latest in filmmaking technology firsthand. Visit the Adorama Cinema teams at Booth #N1574 to explore top gear from Blackmagic Design, Canon, DJI, and more. Take advantage of exclusive show deals— including getting 5% off orders placed at the booth. Attend NAB 2025 sit-downs hosted by Seth Miranda with brands, including Fujifilm and Australia-based innovative lighting solutions company CreamSource. Additionally, industry experts such as Katie Eleneke, Julien Jarry, and Travis Wears will be there. Whether you’re looking to rent, buy, or simply stay ahead of the curve, the Adorama Booth and CineCentral are the places to be at NAB 2025. See you in Vegas!
