n and face detection. It’s also one of several new models introduced today by Olympus.
For details, read the Olympus press releases:
The ultra zoom camera category has a new world champion: the Olympus SP-570 UZ brings you closer to the action than ever before with an incredible 20x wide optical zoom. Featuring built-in Dual Image Stabilisation, Olympus’ latest innovation for ambitious, specialist and creative photographers eliminates blur associated with camera shake to deliver razor sharp images, even at high levels of magnification. You can also breathe easy as you close in on the shot of a lifetime: sequential shooting at up to 13.5fps makes sure you won’t miss a thing. The SP-570 UZ will arrive in stores in March 2008.
Cutting-edge ultra zoom technology
Capture unique moments in the middle of a sports field or at the front of a college podium – even when you’re stuck on the sidelines or at the back of the theatre. Providing photographers with unprecedented telephoto power, the spectacular zoom capabilities of the SP-570 UZ bring your subject virtually close enough to touch. This 20x wide optical zoom model covers an equivalent focal range of 26-520mm, making it the world’s most powerful zoom camera in this segment*. Performance can be enhanced to an amazing 2600mm when combined with the 5.0x digital zoom. Even greater magnification up to a breathtaking maximum of 4420mm is possible when adding the optional TCON-17 Teleconverter and CLA-10 Adapter Ring.
Because the risk of blurry images grows as the focal length increases, Olympus incorporates Dual Image Stabilisation in the SP-570 UZ. It guards against blur caused by camera shake and is the perfect insurance for sports photographers and in all other situations where there are no second chances to capture the magic of the moment. Furthermore, this model’s 13.5fps** burst rate means not even a split-second of action will be missed. Additional smart technology also helps to capture unexpected surprises – the pre-capture mode enables recording of five frames** before the shutter is even released.
The big picture
The 26mm wide-angle capabilities of the SP-570 UZ make it perfect for getting the full picture when it comes to indoor and architectural photography. Framing is easy too, with a large 6.9cm/2.7” HyperCrystal LCD and BrightCapture Technology faithfully depicting the composition.
Close encounters
Get up close and explore the enchanting miniature world around you. With a minimum shooting distance of merely 1cm, the Super Macro mode of the SP-570 UZ is perfect for unlocking nature’s secrets and photographing other captivating details and surface textures.
A full technological arsenal
The SP-570 UZ features a full suite of Olympus digital imaging innovations to ensure the capture of best possible images. This includes High ISO Settings, Face Detection Technology, Shadow Adjustment Technology, and TruePic III.
Ease of use
On top of automatic shooting and manual (P/A/S/M) control options, the SP-570 UZ also features a choice of 23 scene modes which are optimised for frequently encountered shooting situations. This ensures an ideal balance between point-and-shoot ease and creative freedom for ambitious photographers. Those seeking yet a further degree of control will appreciate the ability to manually adjust focus and zoom levels using the lens ring. In addition to a hotshoe, wireless flash control makes cable clutter a thing of the past: the SP-570 UZ boasts compatibility with the new Olympus FL-50R and FL-36R flash units which were initially introduced for use with the Olympus professional D-SLR model, the E-3. And dioptric correction enables those who wear glasses to use the viewfinder, while a menu in 38 languages ensures problem-free navigation for virtually everyone.
The fully-featured SP-570 UZ gives users unprecedented zoom power and a fill of extras that add up to a rewarding all-round photo experience. The camera will become available from March.
The Olympus SP-570 UZ – main features:
20x optical zoom (equivalent to 26-520mm*) – from extreme close-ups to stunning scenes
Avoids blur thanks to Dual Image Stabilisation
Don’t miss the moment with high-speed 13.5fps sequence shooting**
Face Detection Technology for perfectly focused and exposed faces plus correct exposure of other image areas
P/A/S/M exposure modes for creative freedom
23 scene modes for the best results in different situations
10 Megapixels to make poster-size prints
See and share images on the 6.9cm/2.7″ LCD
Better low light shooting thanks to BrightCapture Technology
Great for shots of flowers and detail from as close as 1cm with Super Macro mode
Liven up your memories with movie recording with sound
TruePic III image processor for faster image handling and higher image quality
38 languages on board
Dioptric correction
Flexible shooting with internal memory or using xD-Picture Card
Supplied with Olympus Master software 2.03 including Muvee Pack trial version plus four AA batteries
TCON-017 teleconversion lens and CLA-10 adapter ring optionally available for maximum of 884mm (or 4420mm when combined with digital zoom)
Olympus Stylus 1030 SW: World’s Toughest Point-and-Shoot Camera Adds Even More Brains and Brawn
Durable Digital Camera Goes the Distance with 10.1MP Image Sensor, 3.6x Wide-Angle Optical Zoom, 2.7-Inch Advanced HyperCrystal II LCD, and Innovative Imaging Technologies
CENTER VALLEY, Pa., January 22, 2008 – Scuba divers, mountain climbers and adventurers worldwide rejoice today as Olympus unleashes the new 10.1-megapixel Stylus 1030 SW, the toughest point-and-shoot camera in the world. This shockproof, waterproof, freezeproof, crushproof and dustproof model builds on the Olympus Stylus SW series’ reputation of delivering amazing images while enduring extreme expeditions and everyday adventures, including life with kids.
Even more durable than its predecessors – it can withstand a drop from 6.6 feet – the camera has also been pumping up its power with a 3.6x wide-angle optical zoom, 2.7-inch LCD screen and digital imaging advances, including Face Detection, Shadow Adjustment Technology, and a TruePic™ III Image Processor to capture rich, vibrant detail with every shot.
“The Stylus 1030 SW is one of, if not the toughest camera on the market, built strong enough to withstand some of the harshest conditions,” said Mark Hoffman, director, Product Marketing, Olympus Imaging America Inc. “Now with more pixels, a bigger, brighter LCD, and greater durability, it features innovative technologies designed to make getting the best image easier than ever.”
Shockproof and Crushproof Design
Afraid the mountain winds might sweep a camera out of your gloves? Never fear, the Stylus 1030 SW can withstand a 6.6-foot drop with its shock-absorbing technology, which minimizes the impact on the lens and circuitry. In addition, the Stylus 1030 SW features a crushproof body that can withstand up to 220 pounds of crushing pressure.
Waterproof for Underwater Photos
The Stylus 1030 SW performs as well underwater as it does on land because its lightweight, stainless steel and aluminum exterior is matched with interior rubber gaskets and O-rings to seal out the elements. It can be fully submerged to capture beautiful images down to 33 feet (10 meters) underwater, and features a built-in manometer, making it ideal for more serious underwater adventurers who want to know the depth of where their images were taken. The inclusion of four preset underwater scene modes makes the Stylus 1030 SW perfect for taking photos while snorkeling or scuba diving. Additionally, movies are simple thanks to an underwater movie mode. The camera also features a water-repellant lens coating to prevent water droplets from forming on the lens to get crystal-clear shots no matter how wet the shooting environment.
Freezeproof for Icy Action
Unlike other point-and-shoot cameras that freeze up in frosty weather, the Stylus 1030 SW still performs when the temperature dips well below freezing (14 degrees Fahrenheit; -10 degrees Celsius) so it is ready to climb the mountain or hit the slopes when you are.
Dustproof for Desert Winds
The rugged Stylus 1030 SW is an ideal companion for an expedition in the Sahara because its airtight construction is impervious to dust, dirt and other particles. When the camera gets dirty, just rinse it off with your canteen.
Advanced HyperCrystal™ LCD
The Stylus 1030 SW – the flagship of the SW line – boasts an advanced HyperCrystal II LCD, which is Olympus’ next generation of LCD technology. It reproduces true colors with a dynamic contrast ratio of more than 180 percent and a color reproduction performance of more than 160 percent compared to HyperCrystal LCD.
Wide Optical Zoom in Ultra-Slim Body Design
The Stylus 1030 SW features a 3.6x wide optical zoom (28-102mm equivalent in 35mm photography, f3.5-5.0) so that even more of the subject makes it into each shot – perfect for underwater photography. The lens does not protrude from its body so it is further protected from harsh conditions.
Face Detection
Face Detection tracks faces within the frame and automatically focuses (Face Detection AF) and optimizes exposure (Face Detection AE) for sharp, brilliant portrait pictures.
Digital Image Stabilization
The Stylus 1030 SW features Digital Image Stabilization (DIS) to capture crisp, clear pictures. By boosting the camera’s ISO sensitivity and shutter speed, DIS freezes the action and provides blur-free images, even when you or your subject is moving.
In-Camera Panorama
In-camera panorama mode captures three images and stitches them together to create one amazing panoramic picture. Simply press the shutter button and slowly pan across a panoramic scene. The second and third images will be captured automatically and stitched together with the first image – resulting in one seamless panorama-size picture. To create the ultimate panoramic picture, consumers can use the Olympus Master Software 2 to stitch up to 10 images together.
Shadow Adjustment Technology
Shooting outdoors in bright daylight can be tricky because of the extreme contrast between dark shadowed areas and bright sunlit areas. While the human eye is capable of detecting the nuances between dark and light and all the details in between, image sensors traditionally have not been quite as sensitive. The Stylus 1030 SW addresses this challenge head-on with Shadow Adjustment Technology, which compensates for extreme contrast where the shadow areas are underexposed and lack visible detail. With this technology, users can preview and capture images with the same contrast as the naked eye.
Perfect Shot Preview
The Stylus 1030 SW features a Perfect Shot Preview mode that enables users to preview and select various photographic effects on a live, multi-window screen before snapping the shot. Perfect Shot Preview enables users to see precisely what the image will look like when adjustments are made, ensuring users are capturing the exact image they want. It is an ideal way for novice users to learn about the effects of different photography techniques, such as zoom, exposure compensation, white balance and metering.
Perfect Fix In-Camera Editing
The Stylus 1030 SW offers Red-Eye Fix and Shadow Adjustment Edit, in-camera editing features such as resizing, frames, text options, and saturation adjustments, enabling users to edit photos right in the camera. With the Perfect Fix function, multiple editing features can be applied at once.
LED Illuminator
An LED Illuminator works like a mini-flashlight on the front of the camera to enhance focus and exposure for macro shooting – great for underwater close-ups where light is scarce. The LED also works in conjunction with Bright Capture to help illuminate your subject when taking low-light portraits.
TruePic III Image Processor
Olympus’ enhanced TruePic III Image Processor produces crystal-clear photos using all the pixel information for each image to deliver superior picture quality with more accurate colors, true-to-life flesh tones and faster processing speeds. TruePic III also captures sharp images at high ISO settings, which are traditionally associated with increasing image noise or producing grainy photos.
Memory
All Olympus digital point-and-shoot cameras accept xD-Picture Card media. The Stylus 1030 SW will also come equipped with an adapter, which will enable microSD memory cards to be used when capturing images. The microSD cards are emerging in consumer electronic devices, including mobile phones and PDAs. Users can also easily display photos on their HDTVs.
New Powerful Battery
The Stylus 1030 SW includes the new LI-50B Li-Ion battery, which charges 2.5 times faster (two hours instead of five) than its predecessor. The new 925-mAh battery boasts a 25 percent increase in power.
Practical and Fashionable Accessories
Olympus offers a number of optional accessories, specifically designed for the Stylus 1030 SW. For users looking to capture their underwater adventures deeper than 33 feet (10 meters), Olympus offers the PT-043 underwater housing, which enables users to take pictures as deep as 130 feet (40 meters). A highly visible floating wrist strap frees users’ hands when swimming or chasing the next big wave. Stylish silicone skins protect the camera from scratches. Skins are available for the Stylus 1030 SW in a new stealth gray color.
Additionally, Olympus offers premium cases in a variety of colors, including a new cream plaid, a new gray plaid as well as camel and red leather. The premium cases are now also available in a new brown leather wallet-like design. Durable, sporty neoprene cases are perfect for active or outdoor expeditions. The neoprene cases are available in black and a new olive color. Carabineers now come with the neoprene cases so they can be hooked to a bag, swimming suit or hiking shorts.
OLYMPUS Master™ 2 Software
OLYMPUS Master 2 software provides the ultimate in digital imaging management. An intuitive user interface makes downloading to a computer quick and simple. Images are easily organized by folders or albums and are searchable by date in the Calendar View. With one-click editing tools, such as red-eye removal, images can be touched up before printing or emailing. Online support, templates, firmware upgrades and other user services are just a mouse-click away. Use the optional muvee? Theater Pack to create professional-quality slide shows and DVDs from your pictures using any of several built-in templates.
Availability
The Stylus 1030 SW will be available in March 2008. It includes: a wrist strap, camera WIN/Mac USB cable, audio/video cable, LI-42B Li-Ion rechargeable battery and charger, manual, warranty card and OLYMPUS Master 2 software (CD-ROM).
U.S. Pricing
Stylus 1030 SW Estimated Street Price: $399.99 (U.S)
Olympus Announces the Stylus 850 SW Digital Camera: Shockproof, Waterproof, and Dustproof!
The ‘Proof’ Is In the Olympus Stylus 850 SW Digital Camera: Shockproof, Waterproof, Dustproof? Whatever-Proof!
Built Strong Enough to Capture Life’s Adventures Wherever They Occur
CENTER VALLEY, Pa., January 22, 2008 – Olympus, the company that invented the shockproof-waterproof category for digital compact cameras, today delivers the rugged and stylish 8-megapixel Stylus 850 SW because everyday life can be just as tough as life lived on the edge. You do not need to be a windsurfer or snowboarder to appreciate a camera that is immune to five-foot falls, works in freezing snowstorms, swims with dolphins and survives everyday life with kids. Designed for the adventurer in all of us, the new Stylus 850 SW weathers harsh conditions in five stylish colors that make it attractive in action while it captures brilliant images to last a lifetime.
“The Stylus 850 SW is designed to take worry-free images while withstanding life’s challenges,” said Mark Hoffman, director, Product Marketing, Olympus Imaging America Inc. “New to the Stylus 850 SW are 8-million pixels of image resolution and our TruePicTMIII Image Processor to ensure that it captures rich and vibrant detail with every shot. We’ve also added in-camera panorama because we know it’s a must for active travelers.”
Shockproof Design
The shock-absorbing technology designed into the Stylus 850 SW minimizes the impact delivered to the lens and circuitry when the camera is dropped from heights up to 5 feet. Whether the camera slips out of a backpack or a toddler drops it down a staircase, the Stylus 850 SW can take life’s hard knocks.
Waterproof for Underwater Fun
The Stylus 850 SW performs as well underwater as it does on land because its lightweight, aluminum exterior is matched with interior rubber gaskets and O-rings to seal out the elements. It can take photos while being fully submerged to depths of approximately 10 feet (3 meters). The inclusion of four preset underwater scene modes makes the Stylus 850 SW perfect for snorkeling or a day in the pool. It also features a water-repellant lens coating to prevent water droplets from forming on the lens to get crystal-clear shots no matter how wet the shooting environment.
Freezeproof for Icy Conditions
Unlike other point-and-shoot cameras that freeze up in frosty weather, the Stylus 850 SW still performs when the temperature dips well below freezing (14 degrees Fahrenheit; -10 degrees Celsius) so it is ready to hit the slopes when you are.
Dustproof for Worry-free Fun
The rugged Stylus 850 SW is an ideal companion for a weekend in the great outdoors as it is impervious to dust, dirt and other particles. Shoot without worry in the wind and when the camera gets dirty, just rinse it off and keep shooting.
A Rainbow of Colors
The Stylus 850 SW is available in five stunning colors to suit your individual taste: blue, yellow, pink, black and silver.
Face Detection Technology
Face Detection Technology tracks faces within the frame and automatically focuses (Face Detection AF) and optimizes exposure (Face Detection AE) for sharp, brilliant portrait pictures.
Digital Image Stabilization
This camera features Digital Image Stabilization (DIS) to capture crisp, clear pictures. By boosting the camera’s ISO sensitivity and shutter speed, DIS freezes the action and provides blur-free images, even when you or your subject is moving.
In-Camera Panorama
In-camera panorama mode captures three images and stitches them together to create one amazing panoramic picture. Simply press the shutter button and slowly pan across a panoramic scene. The second and third images will be captured automatically and stitched together with the first image – resulting in one seamless panorama-size picture. To create the ultimate panoramic picture, consumers can use the Olympus MasterTM Software 2 to stitch up to 10 images together.
Shadow Adjustment Technology
Shooting outdoors in bright daylight can be tricky because of the extreme contrast between dark shadowed areas and bright sunlit areas. While the human eye is capable of detecting the nuances between dark and light and all the details in between, image sensors traditionally have not been quite as sensitive. Shadow Adjustment Technology compensates for extreme contrast where the shadow areas are underexposed and lack visible detail. With this technology, users can preview and capture images with the same contrast as the naked eye.
Large HyperCrystal™ LCD
The Stylus 850 SW features a 2.5-inch HyperCrystal LCD that displays clear, high-contrast images. HyperCrystal technology increases the LCD brightness for better visibility in low-light and bright-light situations – perfect for composing pictures underwater or in direct sunlight. Images are also viewable from more than 140 degrees, enabling photos to be composed from a wider range of angles and viewed by several people at once.
Perfect Shot Preview
The Stylus 850 SW features a Perfect Shot Preview mode that enables users to preview and select various photographic effects on a live, multi-window screen before snapping the shot. This feature enables users to see precisely what the image will look like when adjustments are made, ensuring users are capturing the exact image they want. It is an ideal way for novice users to learn about the effects of different photography techniques, such as zoom, exposure compensation, white balance and metering.
Perfect Fix In-Camera Editing
The Stylus 850 offers Red-Eye Fix and Shadow Adjustment Edit, in-camera editing features such as resizing, frames, text options, and saturation adjustments, enabling users to edit photos right in the camera. With the Perfect Fix function, multiple editing features can be applied at once.
Memory
All Olympus digital point-and-shoot cameras accept xD-Picture Card media. The Stylus 850 SW will also come equipped with an adapter, which will enable microSD memory cards to be used when capturing images. The microSD cards are emerging in consumer electronic devices, including mobile phones and PDAs. Users can also easily display photos on their HDTVs.
Practical and Fashionable Accessories
Olympus offers a number of optional accessories, specifically designed for the Stylus 850 SW. For users looking to capture their underwater adventures in depths beyond 10 feet (3 meters), Olympus offers the PT-041 underwater housing, which enables users to take pictures in depths to approximately 130 feet (40 meters). A red floating wrist strap frees consumers’ hands when swimming or chasing the next big wave, and a trendy silicone skin protects the camera from scratches.
Olympus also offers premium cases in a variety of new colors, including cream plaid and gray plaid as well as a new brown leather, which features a masculine wallet design. The premium cases are also available in black, pink and red leather. Durable, sporty neoprene cases are perfect for active or outdoor expeditions, and they are available in black and olive. The new olive color neoprene case features a carabineer, which can be hooked to a bag, swimming suit or hiking shorts. A neoprene armband case is the ideal accompaniment for surfing, hiking or any activity where having free hands is a must.
OLYMPUS Master 2 Software
OLYMPUS Master 2 software provides the ultimate in digital imaging management. An intuitive user interface makes downloading to a computer quick and simple. Images are easily organized by folders or albums and are searchable by date in the Calendar View. With one-click editing tools, such as red-eye removal, images can be touched up before printing or emailing. Online support, templates, firmware upgrades and other user services are just a mouse-click away. Use the optional muvee? Theater Pack to create professional-quality slide shows and DVDs from your pictures using any of several built-in templates.
Availability
The Stylus 850 SW will be available in January 2008. It includes: a wrist strap, camera WIN/Mac USB cable, audio/video cable, LI-42B Li-Ion rechargeable battery and charger, manual, warranty card and OLYMPUS Master 2 software (CD-ROM).
U.S. Pricing
Stylus 850 SW Estimated Street Price: $299.99 (U.S.)
