mpact powerhouse; the EVF FinePix S1000fd (shown), S8100fd and S100FS; and the FinePix J10 and J50, which Fuji says are the first of a new series geared towards the “sophisticated entry level user.” Fuji is also promising to show a prototype of a medium-format film camera at PMA.
For details, read the Fujifilm press release:
PMA 2008: Fujifilm Highlights its Broadest Range of Solutions Yet
to Meet the Evolving Needs of the Imaging Industry
Valhalla, NY, – FUJIFILM U.S.A., Inc. is showcasing a broad spectrum of imaging solutions at the PMA 2008 Annual Convention and Trade Show under its banner, “Fujifilm. Expand the World of Imaging.” The theme reinforces Fujifilm’s continuing commitment to create innovative imaging products and solutions for businesses and professionals by introducing new high-value products and services to the changing imaging marketplace.
“Fujifilm is a company that has demonstrated, through its history and its actions, that it is committed to the success of our retail customers, to the culture of photography, and advancing the imaging space through continuous innovation and new product offerings,” said Hiro Sakai, president and chief executive officer, FUJIFILM U.S.A., Inc. “The solutions we introduce at PMA this year — from very exciting new digital cameras, to a wide range of printing solutions for retailers and Professional labs – demonstrate that we remain focused on helping our customers generate more revenue through photography.”
At PMA 2008, Fujifilm unveils new FinePix consumer digital cameras, a new One-Time-Use Camera, new photo paper, and the latest advances to expand Fujifilm’s Frontier Solutions.
Expanding the World of Picture Taking
FinePix Digital Cameras
2008 marks the 10th Anniversary Year for the FinePix digital camera brand. Fujifilm’s FinePix cameras have been the source for such digital imaging innovations as Fujifilm’s uniquely designed Super CCD image sensor, High Sensitivity, and Face Detection.
At PMA2008, Fujifilm will showcase the latest advances in its camera technology in two special models — the FinePix S100FS and the FinePix F100fd. Both of these new FinePix models are powered by Fujifilm’s new 8th Generation Super CCD image sensors and RP (Real Photo) Processor III, Dual Image Stabilization and deliver an extremely Wide Dynamic Range. The powerhouse-model FinePix F100fd features Face Detection 3.0, allowing for the detection of up to 10 human faces in a scene in as little as 0.036seconds.
Fujifilm will shine a spotlight on the latest additions to its phenomenally well-received FinePix Z series. Known for sleek and stylish design, the debut of last year’s FinePix Z10fd created a buzz in the Gen “Z” set among teens and young adults. The Z10fd, specially designed for this demographic also broke ground with a feature set catering to the digital native lifestyle, such as blog mode, picture beaming, and auction mode. This year Fujifilm introduces the FinePix Z20fd, a new ultra-glamorous digital camera in four luminous colors. Fujifilm will also showcase successful FinePix Z100fd, the most “grown up” model in the Z line.
Two additions to Fujifilm’s award-winning S series – the S8100fd and S1000fd — represent the most advanced SLR-styled FinePix models yet, boasting long zoom lenses and powerful image processors in cameras that deliver SLR functionality with the convenience of Fujifilm’s fixed-lens technology. With the introduction of the FinePix J10 and FinePix J50, Fujifilm introduces a new series of affordable models that don’t compromise on features.
All seven new models feature a versatile xD/SD Media Compatible Slot, and Fujifilm will display its full line of award-winning FinePix professional and consumer digital cameras at the show.
One-Time-Use Cameras
The world’s most famous cat says “cheese” as he makes his debut on the new Garfield™ One-Time-Use camera. Garfield follows a list of celebrity characters that have become a core part of the QuickSnap marketing strategy, making photography fun for picture takers of all ages.
Medium-Format Film Camera
In a special exhibit, Fujifilm will feature a prototype of a new portable medium-format film camera. Even as the company innovates in digital imaging technology, Fujifilm remains true to its heritage and to the acknowledged superior image quality delivered by professional photographic film products. Fujifilm is committed to further expanding the world of imaging whether in digital or analog technologies.
