hat will carry a full range of pro gear. New features include memory card pockets, all-weather covering, and comfortable ergonomics. The two new Inverse Beltpacks can be used as either belt packs or slung over the shoulder, have 180-degree quick-access lids, and customizable main compartments. The new bags are expected to be available next month.
For details and specifications, read the Lowepro press release.
Lowepro Unveils the Next Generation of the Nova AW Series of Shoulder Bags
Sporting a 360º All Weather Cover™, the New Models of the Popular Nova AW Series Provide Unique Access and Protection for a Digital SLR and Accessories
Sebastopol, CA, May 15, 2008 Lowepro, the worldwide leading provider of protective cases and backpacks for imaging and technology products, today announcedthe launch of the next generation models of their popular Nova AW series of shoulder bags, designed to carry and protect a digital SLR and accessories in the most rigorous of weather conditions. The new models of Nova AW bags are available in six sizesand feature a patented 360º All Weather Cover which provides complete protection from the elements while still allowing photographers to access equipment.
The newly launched models of the Nova AW series offer a large central compartment with movable dividers large enough to accommodate digital SLR kits. The larger models, Nova 180, 190, and 200 AW, can easily secure a pro digital SLR while the smaller models, Nova 140, 160, 170 AW, have been designed for enthusiast kits. The interior has been constructed of soft protective material specifically produced to protect sensitive digital equipment. A front access pocket provides safe andaccessible storage for batteries, small accessories and other necessities. Memory card pockets on the inside front lid ensure cards are protected and available for quick changes.
“When we create our camera bags, our priority is to make certain that photographers are able shoot while their equipment is protected even in inclement weather. Lowepro designers are constantly re-examining and improving our cases to ensure that thenewest and most sensitive equipment has complete security,” said Nicole Mummenhoff, Senior Vice President of Worldwide Marketing, Lowepro. “The Nova AW series has consistently been a popular choice for photographers at all experience levels, and were confident that the new models will keep photographers shooting even when faced with challenging weather conditions.”
Understanding that photographers need a shoulder bag that is as comfortable as it is functional, the new Nova AW models offer the ability to carry by hand with its soft, padded handle%3B by shoulder with its ergonomic, adjustable, removable shoulder strap with non-slip grip, or as a beltpack with its built-in belt loop. The Nova 180, 190 and 200 AW models include a sleeve, allowing travelers to slip the bag over rolling luggage handles. All models are fitted with a 360ºAll Weather Cover which enables photographers to access their camera bag with the cover on and still continue working despite harsh weather.
Constructed of durable and attractive nylon exterior fabric, the Nova AW series is available in four sophisticated shades: Black, Bordeaux Red, Chestnut Brown and Ultramarine Blue. The dimensions for the six sizes available in the next generation Nova AW models are as follows:
Nova 140 AW
Interior: 6.7W x 3.9D x 6.7H in. (17 x 10 x 17 cm)
Exterior: 8.3W x 6.7D x 8.7H in. (21 x 17 x 22 cm)
Nova 160 AW
Interior: 7.9W x 4.3D x 6.7H in. (20 x 11 x 17 cm)
Exterior: 9.4W x 6.9D x 8.7H in. (24 x 17.5 x 22 cm)
Nova 170 AW
Interior: 8.5W x 4.5D x 8.1H in. (21.5 x 11.5 x 20.5 cm)
Exterior: 9.5W x 7.1D x 9.6H in. (24.2 x 18 x 24.5 cm)
Nova 180 AW
Interior: 9.4W x 5.9D x 7.9H in. (24 x 15 x 20 cm)
Exterior: 11W x 8.9D x 9.4H in. (28 x 22.5 x 24 cm)
Nova 190 AW
Interior: 11.4W x 6.3D x 7.9H in. (29 x 16 x 20 cm)
Exterior: 13W x 9.3Dx 9.4H in. (33 x 23.5 x 24 cm)
Nova 200 AW
Interior: 13.6W x 7.1D x 9.1H in. (34.5 x 18 x 23 cm)
Exterior: 15W x 9.1D x 10.2H in. (38 x 23.2 x 25.8 cm)
Intuitive Design Removes Upper-Body Strain and Makes the Lowepro Inverse the Ideal Beltpack Carrying Solution for Serious Shooters
2 in 1: Lowepro’s new Inverse Beltpack provides photographers with two carrying alternatives in one stylish bag
Intuitive Design Removes Upper-Body Strain and Makes the Lowepro Inverse the Ideal Beltpack Carrying Solution for Serious Shooters
Sebastopol, CA. – May 15, 2008 – Lowepro, the worldwide leading provider of protective cases and backpacks for imaging and technology products, today announced the Inverse AW series of beltpacks designed for the digital photographer. The Inverse can be utilized in two distinct carrying modes: worn around the waist by snapping on the contoured mesh lumbar belt or carried as a shoulder bag with the detachable 360° swivel padded shoulder harness. The quick-access lid opens 180 degrees making loading and retrieving gear from the padded and customizable main compartment simple. In addition to the water-resistant exterior materials, the Inverse AW also features a built in Lowepro All Weather Cover™ to protect the contents from rain, sleet and snow. Available in two sizes, the Inverse 100 AW and 200 AW, the series has the carrying capacity for a pro-style digital SLR with attached lens as well as extra lenses, flash units and accessories.
The Inverse series offers photographers exceptional comfort with a breathable back-panel and weight-distributing carrying options. Specialized compartments hold plenty of accessories and, when combined with the adjustable compression pulls on the lumbar belt, enable photographers of any body-type to load up on extras. The sturdy, yet comfortable, design of the beltpack enables photographers to easily work while wearing the pack. Locking straps located on the underside of the beltpack are perfectly suited to cinching in a tripod or rolled up jacket, and the front compression system, with a zippered pocket and adjustable compression pulls, provides easy access to cables, adaptors, small accessories and personal items while allowing the pack to be customized to fit any body type. Under the quick access top, Inverse features a Tricot-lined lid to protect LCD screens from abrasion, as well as memory card pockets to ensure that additional media cards are right where they are expected to be.
“Every photographer has been in a situation where they have missed the perfect shot because they couldn’t reach their camera or their accessories fast enough. We have created the new Inverse AW beltpack to provide a platform that keeps all of that equipment comfortably at arms reach and easily accessible to the photographer,” said Nicole Mummenhoff, senior vice president of global branding at Lowepro. “With the vast differences in how photographers prefer to carry their gear, Inverse AW integrates two different carrying styles from which the user can choose. By combining our signature All Weather protection and durable comfort with a selection of carrying options, the Inverse AW series provides photographers with the freedom to go anywhere and never miss that perfect shot again.”
Additional features of the Inverse AW series include mesh side pockets to secure a water bottle or other personal items, silent pull zippers to reduce noise, and SlipLock™ attachment loops to further customize the beltpack as needed. Inverse AW is available in black, arctic blue, and leaf green. The dimensions of each model are as follows:
Inverse AW Series Dimensions
Inverse 100 AW Interior: 9.2W x 5.6D x 8.3H in. / 23 x 14.2 x 21.2 cm
Exterior: 10.1W x 7.9D x 8.8H in. / 25.6 x 20.1 x 22.3 cm
Inverse 200 AW Interior: 12W x 6D x 8.3H in. / 30.5 x 15.3 x 21.2 cm
Exterior: 12.9W x 8.6D x 8.8H in. / 32.8 x 21.8 x 22.3 cm
