New Eye-Fi wireless card offers geotagging

Written by Adorama News Writer
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Published on May 11, 2008
Adorama News Writer
Adorama ALC

($129), which automaticaly locates nearby Wi-Fi networks and location tags pictures. Eye-Fi Share ($99) is essentially the original Eye-Fi card, while Eye-Fi Home ($79) limits its wireless connectivity to home-based wireless networks, and can be used to transfer photos to a computer without the need for wires or card readers. The cards will be available in June.



For details, read the Eye-Fi press release:



Eye-Fi Unveils Family of Products



New Product Line-Up Will Help People Easily Manage and Share Digital Memories


BURLINGAME, Calif., May 12, 2008 – Today Eye-Fi (www.eye.fi), makers of the world’s first wireless SD memory card, announced an extended product line-up designed to make photo sharing easier and meet the needs of individual users.



“We understand that each photographer has his or her own way of sharing memories,” said Jef Holove, chief executive officer of Eye-Fi. “Some are thrilled to easily upload photos from camera to computer, while others want a much richer photo sharing experience, even when on the move. By offering three different Eye-Fi Cards, and new features, our goal is to give consumers exactly what delights them.”



Eye-Fi will launch three new wireless memory cards, including Eye-Fi Explore which will automatically add geographic location tags to each photo and will allow on the go users to upload their memories from Wi-Fi hotspots. The original Eye-Fi Card, now called Eye-Fi Share, is designed for the photographer who wants to effortlessly upload images directly to their preferred photo sharing site in addition to their computer. And, the new Eye-Fi Home card is aimed at those who want to simply and wirelessly upload digital memories to their home computer.



Product Line-Up



Eye-Fi Explore: At an MSRP of $129, Eye-Fi Explore will automatically locate nearby Wi-Fi networks and add location tags to pictures using Skyhook’s global Wi-Fi Positioning System. The new card will also allow users to upload their photos on the go from over 10,000 Wayport hotspots in the U.S. Includes 2GB storage%3B PC and Mac compatible. (For full details, see release entitled: Eye-Fi Announces New Card with Mobile Features.)



Eye-Fi Share: The features and simplicity of Eye-Fi’s original wireless memory card continue, priced at an MSRP of $99. Eye-Fi Share includes Eye-Fi’s unlimited, secure Web-sharing service that allows users to automatically upload photos directly to their preferred photo sharing, social networking or blogging site. Includes 2GB storage%3B PC and Mac compatible.



Eye-Fi Home: Eye-Fi’s new wireless card, priced at an MSRP of $79, enables users to upload photos to their computer through their home Wi-Fi network. This card is designed for those who want to save the time and hassle of manually uploading photos via cables, cradles or card readers. Includes 2GB storage%3B PC and Mac compatible.



Eye-Fi’s new card line-up will be available for sale on June 6, 2008, at major online retailers.