NAB 2018: What to Expect from Adorama at This Year’s National Association of Broadcasters Show

When the National Association of Broadcasters (NAB) Show kicks off in Las Vegas on April 7th, the media, entertainment, and technology industries will each debut the newest and best technologies for creatives. And this year, Adorama is teaming up with acclaimed Framework Productions to bring you a brand new experience.

Come see our Central Hall exhibit (C4345) become transformed into the “Adorama LIVE from NAB” talk show TV set, where comedic talent will be entertaining as well as educating booth visitors through lively and engaging discussions with some of the industry’s top talent. 

Visitors will be able to watch a production happen in real-time, complete with a multi-cam setup (shot entirely on Canon Cinema EOS cameras and lenses), rigged lighting, broadcast switches, as well as on-air talent who will be hosting a mock comedy show. You’ll be able to see the whole thing live, right in our booth. 

But that’s not all. You’ll also be able to meet with our Adorama Business Solutions professional services team to talk about the specific needs you have to help you get the job done. 

Tune in to our “Adorama LIVE from NAB” Program

Adorama LIVE shows will take place Monday, Tuesday, and Wednesday of the NAB Show and will feature comedic talent who will play host to some of the industry’s most talented creatives who are pioneering new trends in filmmaking, visual effects, and more. Stop by the Adorama booth in Central Hall (C4345) to see and hear from the following:

Monday, April 9th:

• 11AM: Documentary, Late Night TV, Reality, and Other Non-Scripted with Claudia Raschke (“Good is the Bigger Elvis,” “The Freedom to Marry”): Claudia will discuss the use of Canon cameras and lenses as the workhorse of non-scripted video content and the differences and similarities of shooting non-scripted content, from documentaries to reality TV.
• 1PM: VFX with Milton Ladd of Saturday Night Live Visual Effects Department: Milton Ladd will discuss the craziest schedules in television VFX and live demo compositing a shot.
• 4PM: Funding & Distribution with Eve Cohen of Seed & Spark (“Foxy Trot,” “Power of 9,” “Mrs. Drake”): Funding a film can be a complicated and stressful process. After the money is raised and the piece is finished, what do you do? Co-founder and Director of Photography, Eve Cohen joins Adorama Live to help with these common problems.

Tuesday, April 10th:

• 11AM: RED + Lens Choices with Phil Holland (“Life of Pi,” “Moneyball,” “Fast & Furious”); It’s about more than just focal length – lenses can tell a story in many ways. Director of Photography Phil Holland will take the audience through the different emotions and characteristics of spherical, anamorphic, and prime lenses of different makes and models.
• 1PM: What is HDR and how do I use it? With Jeromy Young, CEO of Atomos: HDR seems to be a new imaging craze, but not many people understand what it is or how they can integrate it into their work. Jeromy Young joins us to demystify HDR and look at ways to put it into your workflow.
• 4PM: Cinema Lenses with Fujifilm and Philip Bloom (“The Wonder List with Bill Weir,” “How to Start a Revolution”): Philip Bloom comes to Adorama Live to discuss the optical and mechanical differences between cinema and photo lenses.

Wednesday, April 11th:

• 11AM: True North – Shooting on the North Pole with Igor Kropotov (“True North: The Sean Swarner Story”); Director of Photography Igor Kropotov will discuss shooting his film, “True North” in one of the most hostile environments in the world, the North Pole.
  · 1PM: Plotting and Shooting Action Sequences with David Klein, ASC (“Homeland,” “True Blood”); Join DP David Klein, ASC to examine how he plots and executes camera coverage to create some of his amazing action sequences.
  · 4PM: Framing the Industry with Steven Poster, ASC & President, I.C.G. (“Donnie Darko,” “Amityville: The Awakening”); Steven will talk combining old techniques with new technology and the future of film making.

Stand on “Top of the World with Adorama” at NAB 2018 and Win

This year, come see our brand new 3D art installation just outside Central Hall of the LVCC, where you’ll be able to interact with one of the world’s most popular destinations for the photo op of a lifetime. Our photographer will be snapping guests’ photos with the Canon EOS 5D Mark IV.

The best part? Post your image on Instagram and tag us (with the hashtag #AdoramaOnTop and tag @canonusa and @adorama) and you’ll be automatically entered to win a $100 Adorama gift card. We’ll choose one winner every hour during conference and show hours, Sunday through Thursday. Winners will receive a direct message via Instagram at the end of each day to claim their prize.

Adorama’s NAB Great Giveaway Sweepstakes Are Back for 2018

An NAB tradition, we will once again be hosting our annual Great Giveaway Sweepstakes each night of the show through Wednesday. All those who stop by the booth and have their badges scanned will be automatically entered to win* one of the following prizes:

Monday, 5pm:

• Canon XF-405 4K UHD High Definition Professional Camcorder (a $3,499.00 value)

Tuesday, 5pm:

• Fujifilm X-H1 Mirrorless Body with Power Booster Grip Kit and 16-55mm F2.8 R Lens (a $3,248.00 value)

Wednesday, 5pm:

• DJI Mavic Pro Platinum (a $1,099 value)

*Must be present to win

Experience High-End Broadcast Equipment with Adorama in Central Hall

Stop by our booth (C4345) to test drive broadcast and production equipment, including a shooting bay with today’s most in-demand cameras capturing the action and antics of the Adorama LIVE at NAB production. Attendees can stop by to see the following gear from top manufacturers including:

• Cameras from Blackmagic Design, Canon, Panasonic, Red and Sony
• Lenses from Canon, Fujinon, Schneider, Sigma and Zeiss
• Video accessories such as tripods from Cartoni, Sachtler and Vinten
• Drones from DJI, Powervision and Yuneec
• Lighting from Aladdin, Arri, Cineo, Dedo, F&V, Filex, Hive, Ikan, Kinoflo and Softpanels

Watch All the NAB Action on AdoramaTV

Once again, our AdoramaTV editorial team will be on the ground at NAB 2018 capturing all of the headline-breaking news announcements. To stay in the know, be sure to follow AdoramaTV on YouTube.