Microsoft, Pentax join forces

Written by Adorama News Writer
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Published on May 13, 2008
Adorama News Writer
Adorama ALC

ll as other products made by Hoya. Does this mean we’ll be seeing Windows-based digital camera operating systems? Will Mac users be cut out of the Pentax compatibility loop?



“We expect that [this agreement] will bring considerable benefits to consumers in the near future,” Ko Torigoe, General Manager of Hoya’s Pentax division, is quoted as saying in the press release. “We should be able to shorten the time required for product development because of technological advancement by both companies, and therefore deliver higher-quality products to the market.”



Hello, Microtax…or Pentasoft?



Here’s the press release:



Microsoft and HOYA Enter Into Patent Cross-Licensing Agreement Covering Digital Cameras and Other Consumer Products



Companies enter into agreement to enhance their innovation efforts in the field of consumer products including digital cameras.



REDMOND, Wash., and TOKYO — May 12, 2008 — Microsoft Corp. and HOYA CORPORATION PENTAX Imaging Systems Division have signed a patent cross-licensing agreement to further the development of each company’s current and future product lines, which will expand technological innovation and enhance the overall customer and consumer experience.



The agreement covers digital cameras made by PENTAX as well as a broad range of other consumer products each company manufactures and sells. Although the contents of the agreement, including the specific financial terms, have not been disclosed, the parties indicated that Microsoft is being compensated by PENTAX.



“When technological industry leaders collaborate through intellectual property licensing, we foster greater innovation that will benefit the customer, the consumer and the overall IT ecosystem,” said Horacio Gutierrez, vice president of intellectual property and licensing at Microsoft. “We are proud of the quality of our broad, global patent portfolio, and we are pleased that another consumer products company has recognized the value of our worldwide patent portfolio.”



“We believe that this contract will further solidify the alliance between the two companies,” said Ko Torigoe, general manager of HOYA CORPORATION PENTAX Imaging Systems Division. “We also expect that it will bring considerable benefits to consumers in the near future, as we should be able to shorten the time required for product development because of technological advancement by both companies, and therefore deliver higher-quality products to the market.”