e video is transferred to a computer with Internet access. The camcorder is expected to ship by year’s end.
Geotate is also partnering with SiGe to create low-cost geotagging for mass-market digital cameras
For details, read the Geotate press releases:
Geotate puts geotagging on the map with world’s first production-ready geotagging video camera
Breakthrough collaboration from DXG Technology Corp and Geotate
PHOTOKINA, COLOGNE, GERMANY Geotate, a pioneering auto geotagging company, today announced that in collaboration with DXG Technology Corp, one of the leading manufacturers and designers of digital cameras and camcorders, it is powering the first geo-enabled production-ready video camera. The camera is based on the DVH586 platform, and deploys Yuma geotagging software. Thanks to unique geotagging software, the reference design can automatically footage, or mark it with location data. The collaboration marks a significant expansion to the possibilities of how film is currently enjoyed and shared by millions on the internet every day.
By adding an exciting new dimension to digital content Yuma software enables camera manufacturers to target the rapidly growing generation. unique Capture and Process software quickly and automatically geotags film, completing the addition of lat/long metadata when content is loaded onto an internet connected As such, images can be automatically tagged in milliseconds with minimal power usage and no need for a mobile phone signal.
Mr Yu, president, said, are looking for a camera with great picture quality easy and fun to use. Tagging is a fast growing trend amongst users. With the reference camera unveiled today, camera manufacturers can, for the first time, put simple, affordable geotagging technology in the hands of consumers. By integrating geotagging into our robust DVH586 platform, we’re enabling people to share experiences with their friends and family, faster and easier.”
Commenting on the collaboration, Mark Terry, vice president, Sales and Marketing, Geotate said, content is the next evolutionary step for video-sharing sites. The reality is that Capture and Process Later software is the only geotagging solution that offers the right user experience at the right price point to penetrate the mass market. Working in close collaboration with DXG, we have together built a production-ready camera capable of finally giving content creators a new, fun way to easily discover films.”
Press Release – Geotate and SiGe Semiconductor Partner to Create Low-Cost Geotagging Solution for Digital Camera Market
PHOTOKINA, COLOGNE, GERMANY, OTTAWA, CANADA and ANDOVER, U.S. – 23 September 2008 – Geotate, a pioneering auto-geotagging company, and SiGe Semiconductor have announced a Technology Partner Alliance to create a global positioning system (GPS) solution to bring photo geotagging to low-cost, mass-market digital cameras. With geotagging, camera users can automatically add geographical identification to their photos using GPS data. The collaboration initially combines Geotate’s unique Yuma and Kato geotagging software with SiGe’s award winning front end SE4120GPS radio chip.
Both companies have developed their technologies to quickly access and process a GPS signal with a small hardware footprint and using minimal power – important performance concerns when integrating GPS into cameras and other mobile devices. These attributes, combined with a low BOM will bringGPS functionality to a price point that will allow it to be integrated into the most competitively priced cameras. Previously, GPS functionality has been viewed as cost-prohibitive for these low-tier systems.
SiGe Semiconductor’s SE4120 – a winner of the EDN Innovation Award, is a highly-integrated GPS receiver IC that was specifically designed for high-accuracy navigation in portable devices. “SiGe Semiconductor is committed to the GPS portable design market, and we have a roadmap in place to develop more industry-leading, application specific solutions,” said Alistair Manley, vice president marketing, SiGe Semiconductor. “Our partnership with Geotate is a logical next step in our commitment to bringing GPS functionality to mass-market solutions. We believe the digital camera is the next step in ubiquitous consumer use of GPS. Together, we intend to competitively drive the cost of ownership to a point which will enable camera makers to adopt this solution and aggressively compete in the portable electronics market.” SiGe Semiconductor also plans to release the next generation device in the GPS receiver family in 2009, which will be targeted to increased functionality, higher integration and system specific features to support the future Geotate developments and still maintain a price curve expected of the consumer industry.
“This partnership provides an opportunity for the 150 million consumer cameras sold each year to automatically geotag images,” commented Geotate vice president sales and marketing Mark Terry. “While there is a growing body of evidence that geotagging solution will help differentiate mainstream digital camera devices and accelerate sales, the cost of this solution raises the possibility that geotagging can become more than this. It is technology at a price point that could change the fundamental dynamics of the industry. It creates a business case for enterprising companies able to take advantage of online opportunities and it begins to connect device manufacturers to the 200 billion pictures taken each year.”
A unique feature of the Geotate software is that latitude and longitude data is added when images are downloaded to a PC that is connected to the Internet. This provides device manufacturers with the opportunity to offer value-added features and services, thereby expanding their revenue opportunities in the marketplace.
