Adorama Music Introduces New Brand, Boroughs Guitars

Written by Sara Landeau
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Published on January 25, 2022
Sara Landeau
Adorama ALC

Hot on the heels of Adorama Music — which was launched last year — comes Boroughs Guitars, a new brand for acoustic and acoustic-electric guitars. The series, built for aspiring and intermediary players, features classic style and professional tone all at a musician-friendly price. Let’s take a look at what you can expect from the Boroughs brand and its guitars.

Boroughs Guitars l Embrace Music

Brand Mission

Have you always dreamed of playing guitar but don’t know where to begin? Boroughs Guitars understands that it can be tough to start from scratch. Its new guitar series is dedicated to inspiring guitarists of all ages and abilities to embrace their musical goals.

Do you know a younger or budding guitarist that would like to learn? A Boroughs Guitar makes an ideal gift. The mission of Boroughs Guitars is to deliver well-built, well-priced guitars that are accessible to everyone. It focuses on intelligent design and features that improve the learning experience. Boroughs proves anyone can learn to be a musician — regardless of age or experience. Easy playability at an affordable price is key, and Boroughs has a complete selection of beginner acoustic and acoustic-electric guitars to choose.

Photo by Boroughs

Inspiration for the Brand

Inspiration for the Boroughs brand comes from the city they call home — the artistic, vibrant, and exhilarating New York. New York City comprises five boroughs, and they each have their distinctive style, creativity, and flavor. The brand was launched to celebrate, embrace, and embody this diversity. The Boroughs brand reflects New York — both in name and in spirit. Like the iconic city, Boroughs believes instruments are as individual as the artists who play them.

Boroughs Guitar focuses on you and making sure playing music is fun. While Boroughs instruments are designed for the early stages of learning, a seasoned guitarist will also appreciate the supreme comfort and lively tone. Don’t hold yourself back — take the next step on your musical journey.

Photo by Boroughs

Find the Perfect Sound with Boroughs Guitars

Boroughs is here to deliver premium-sounding acoustic and acoustic-electric guitars, and accessories to all types of players. Choose from a selection of classic lightweight acoustic guitars — both larger-bodied steel-string or nylon-string parlor styles. You can plug your guitar into an amp and make a statement with one of the superior acoustic-electric guitar options. The complete guitar bundle — available for acoustic and acoustic-electric guitars — includes everything to get you ready. It comes with a guitar, strap, soft travel case, an extra set of strings, and an assortment of picks.

Photo by Boroughs

Ukuleles Also Available

Want an instrument that is travel, couch, and budget-friendly? Pick one of the eye-popping colorful ukuleles from the Boroughs catalog. These compact small-bodied, short-scale instruments are both fun to have around the house and are light and portable. Boroughs ukuleles are great for kids or adult beginners. Fewer strings and simple chords make learning easy.

Strike Your Chord Boroughs Guitar Giveaway

Celebrate the launch of the new premier Boroughs Guitar line by entering to be one of three lucky prize winners. The main prize is a Boroughs Guitar of your choice, a $1,000 Adorama gift card, and a personal guitar teacher with five digital one-on-one lessons. Two runner-up prizes are awarded a Boroughs Guitar of your choice and a $500 Adorama gift card. Winners will be announced on February 14 at 12:00 pm EDT. Sign up here for a chance to win.

You can browse the full line of Boroughs products at Adorama today.

Sara Landeau
Sara is a guitarist, bassist, drummer, educator, music program coordinator, producer, engineer, music director, songwriter, and artist living in NYC.