Create No Matter What - Our Eternal Rally Cry.

Creatives do so much more than "work" and call it a day. They create. They feel, dream, imagine, explore, push the limits of what’s possible — even when no one's watching. Creatives aren't bound to the constructs of a 9-to-5; in fact, they're bound to no constructs at all. Creativity is always-on, it's everywhere. It pulses through our veins, and keeps us grinding from day to day. That’s exactly what this video, an ode to you, our own creative community, is designed to show. We creatives are the achievers. The doers. The self-made artists. The believe-when-no-one-else-does dreamers. We Create No Matter What because, put simply: there's just no other way. So, to you designers, photographers, filmmakers, musicians, poets, writers, and dancers — and everyone in between — we say keep going. It's time to gear up, because the world needs our creativity more than ever. Join us in our movement, where you better believe we'll be creating, no matter what. Whether you're into Photography, Video/Vlogging, Audio, Design/Editing - we've got you covered with all the right equipment.